Google Analytics is a free digital analytics service that lets you measure how your websites and mobile apps are being used. You can use Analytics to gather anonymous usage data on your Looker Studio reports to answer questions such as:
- Which of my reports gets the most views?
- How are users finding my reports?
- Where are my report viewers coming from?
You can also get automated insights and use Google Analytics' flexible Explorations feature to dig deeper into your data.
In this article:Add your Google Analytics measurement ID to a report
To begin measuring your Looker Studio report usage, add your Google Analytics 4 (GA4) measurement ID to a report:
- Edit the report you wish to measure.
- Select File > Report settings.
- In the bottom of the Report Settings panel, enter your measurement or tracking ID.
- Google Analytics 4 measurement IDs begin with "G-". To find your GA4 ID, go here.
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New to Google Analytics? Start here.
See your data in Google Analytics
It may take up to 24 hours before data from your reports begins to show up in Google Analytics.
Use the Reports snapshot to get a quick overview of your Looker Studio traffic. You can also test your implementation easily with the help of the Realtime report. And to get deeper insights from your data, you can use any of the available exploration techniques.
See your data in Looker Studio
To see your Looker Studio traffic data in Looker Studio, create a Google Analytics data source connected to the Universal Analytics or GA4 property you set up for that purpose. Voilà! Beautiful, shareable reports that measure your beautiful shareable reports!
Limits of report measurement
Your reports can have only one Google Analytics 4 measurement ID.