Preview and validate your ad with Hotel Center

 

Note: You are viewing an article about the Hotel Center. Going forward, the Hotel Center will replace the Hotel Ads Center as the primary feeds interface for your Hotel Ads. If you are still using the Hotel Ads Center, learn more about making the transition to the new Hotel Center experience

The "Hotel details" page lets you customize searches so that you can validate and preview your hotel ad using a variety of scenarios. You can do the following:

  • Ensure that a hotel is participating in Hotel Ads auctions, see how your ad appears on Google Search or Maps, and if your landing page is working as intended.
  • See your hotel's base price and room bundle pricing for a given itinerary, hotel occupancy, and other details.

You can also:

  • Add more context to the previewed ad, such as the user's device type, default language, and country from which they searched.
  • See basic hotel information, such as address, phone number, and source of hotel information (such as a feed or file upload).
  • See your price accuracy score.

What's changed

Ad preview now shows the room names, prices, and rate IDs matched to user parameters (such as country and language). It also returns fenced rates associated with rate rule id in the input.

Preview your ad in the new Hotel Center

The “Hotel details” page simulates the ad serving environment so that you can diagnose potential issues with hotel’s status, landing page (formerly known as point of sale), price accuracy, and generated booking links.

Instructions

  1. ​Sign in to your Hotel Center account.
  2. In the search bar, enter the hotel name or hotel ID you’d like to preview, and click on the hotel.
  3. On the “Hotel details” page, you'll see your hotel photo with a map location.
  4. Under "Ad preview" enter check in and check out dates. The default value is a 1-night stay that occurs 2 weeks from the current date.
  5. You'll also see the base price, any fenced prices, and any room bundle pricing below.
  6. Optional: You can also use Advanced options to validate your ad for different devices, occupancy, rate rules, user countries, languages, and more.

See how your ad appears on Search and Maps, and view your landing page

On the "Hotel details" page, click View on Search or View on Maps to see how your ad appears. You can also click on Landing page to see if your landing page is working an intended.

Use Advanced options to validate your ad

On the “Hotel details” page, click Advanced options to validate your ad for the following factors:

  • Device: Select Desktop, Mobile, or Tablet to see how your ad appears to a customer searching for your ad using a specific device type.
  • Country: Enter the country from which a hypothetical customer would use Google.com to search for your hotel. The default location is the country where the hotel is located.
  • Google channel: Select the Google property from which the hypothetical customer sees the ad. Possible values are:
    • Google Search (default selection): Simulates results from an organic search, typically by searching on google.com.
    • Google Maps: Simulates a search from maps.google.com.
  • Occupancy: Enter the occupancy of a room, from 1 to 4. The default value is "2."
  • Signed in: Whether the traveler is signed in to her Google account.
  • Rate rule ID: Enter a fenced rate if applicable for a hypothetical customer.
    • Note: Setting a fenced rate input in Ad preview ignores other query parameters, such as country, language, and currency.

Try a new search for the same hotel with different options. Once you change the options , you'll see if your ad is serving, its price, and other details.

Ad serving details

After entering in your check-in dates and any advanced options, you can see the following details about your ad:

Showing now?: A "Yes" value indicates the ad is showing for the options you selected. A value of "No" (followed by a status message) indicates that the hotel is not showing in the results. See “Status messages” in the section below for more information.

Price from: Whether the hotel price was retrieved from cache or Live Pricing.

Matched point of sale: The ID of the landing page that this ad uses when served. If you have multiple booking sites, then the ID is determined by using Google's Landing page matching rules.

About the "Status" field

The Status field will show the following:

Status messages

The following table describes the status messages found on “Hotel details” page:

Status message More information
Inactive account Contact Google using the contact form.
No available price Either no price has been supplied to Google matching the selected itinerary or a price has been provided, but in the wrong format and is considered invalid and unavailable. What you can do:
  • Check that your prices are available by clicking on your Price list. This displays the prices in the Google cache for the various itineraries from the current date forward.
  • Check your Price Configuration to set the hotel as available.
  • Enter different dates for your hypothetical itinerary to preview your ad. You can also use Feed Status to check for price feed errors, or check that your price feed is configured to provide prices for this itinerary.
No available price for this user The price is restricted because it uses Fenced Rates.
Suspended Hotel See Price Accuracy Policy or Price Violations.
No matching landing page See Landing Pages Matching Rules.
No taxes and fees See Price Accuracy Policy or Taxes and Fees Policy.
Inactive account Contact Google’s support team to ensure that your account is active.
No currency conversion for available price The price provided had an invalid currency code during conversion. Go to Feed Status to check feeds.

About your hotel details

The “Hotel details” page will also show information about your hotel’s address, phone, and when your feed was updated. If you see incorrect information on this card, you will need to either:

  • Manually upload a new hotel list feed with corrected information.
  • Update your XML feed.

Related links

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