Preview and validate your ad with Hotel Center

The "Hotel details" page lets you customize searches so that you can validate and preview your hotel ad using a variety of scenarios. You can do the following:
  • Ensure that a hotel is participating in Hotel Ads auctions, see how your ad appears on Google Search, Google Maps, or YouTube and check if your landing page is working as intended.
  • Check your hotel's base price and room bundle pricing for a given itinerary, hotel occupancy, and other details.

You can also:

  • Add more context to the previewed ad, such as the user's device type, default language, and country from which they searched.
  • Check your basic hotel information, such as address, phone number, and source of hotel information (such as a feed or file upload).
  • Check your price accuracy score.

What's changed

Preview now shows the room names, prices, and rate IDs matched to user parameters (such as country and language). It also returns conditional rates associated with rate rule ID in the input.

Preview your ad in the new Hotel Center

The “Hotel details” page simulates the ad serving environment so that you can diagnose potential issues with a hotel’s status, landing page (formerly known as point of sale), price accuracy, and generated booking links.


  1. ​Sign in to your Hotel Center account.
  2. In the search bar, enter the hotel name or hotel ID you’d like to preview, and click on the hotel.
  3. On the “Hotel details” page, you'll see your hotel photo with a map location.
  4. Under "Preview", enter check-in and check-out dates. The default value is a one-night stay that occurs 2 weeks from the current date.
  5. You'll also see the base price, any conditional prices, and any room bundle pricing below.
  6. Optional: You can also use Advanced options to validate your ad for different devices, occupancy, rate rules, user countries, languages, and more.

See how your ad appears on Search and Maps, and view your landing page

On the "Hotel details" page, click View on Search or View on Maps to see how your ad appears. You can also click on Landing page to see if your landing page is working as intended.

Use Advanced options to validate your ad

On the “Hotel details” page, click "Advanced options" to validate your ad for the following factors:

  • Device: Select "Desktop", "Mobile", or "Tablet" to see how your ad appears to a customer searching for your ad using a specific device type.
  • Country: Enter the country from which a hypothetical customer would use Google to search for your hotel. The default location is the country where the hotel is located.
  • Google channel: Select the Google property from which the hypothetical customer sees the ad. Possible values are:
    • Google Search (default selection): Simulates results from an organic search, typically by searching on Google.
    • Google Maps: Simulates a search from Google Maps.
    • YouTube: Simulates a search from YouTube.
  • Occupancy: Enter the occupancy of a room, from 1–4. The default value is "2".
  • Signed in: Whether the traveler is signed in to their Google account.
  • Rate rule ID: Enter a conditional rate if applicable for a hypothetical customer.
    • Note: Setting a conditional rate input in "Preview" ignores other query parameters, such as country, language, and currency.

Try a new search for the same hotel with different options. Once you change the options , you'll see if your ad is serving, its price, and other details.

Ad serving details

After entering in your check-in dates and any advanced options, you can see the following details about your ad:

Feed ready?: A "Yes" value indicates the ad is showing for the options you selected. A value of "No" (followed by a status message) indicates that the hotel is not showing in the results. See “Status messages” in the section below for more information.

Price source: Whether the hotel price was retrieved from cache or Live Pricing.

Matched landing page: The ID of the landing page that this ad uses when served. If you have multiple booking sites, then the ID is determined by using Google's Landing page matching rules.

About the "Status" field

The "Status" field will show the following:

  • If Live Pricing (formerly known as Live Query) is enabled.
  • Your price accuracy score.
    • A score below "Excellent" may have a negative impact on auction positioning and CPC. If you have a low score, use the techniques described in Improving Price Accuracy to improve your score, and consult the Price Accuracy report.
  • Whether the hotel was matched to a business on Google Maps.

Status messages

The following table describes the status messages found on “Hotel details” page:

Status message More information
Inactive account Contact Google using the contact form.
No available price Either no price has been supplied to Google matching the selected itinerary or a price has been provided, but in the wrong format and is considered invalid and unavailable. What you can do:
  • Check that your prices are available by clicking on your price list. This displays the prices in the Google cache for the various itineraries from the current date forward.
  • Check your price configuration to set the hotel as available.
  • Enter different dates for your hypothetical itinerary to preview your ad. You can also use feed status to check for price feed errors, or check that your price feed is configured to provide prices for this itinerary.
No available price for this user The price is restricted because it uses conditional rates.
Suspended Hotel Read more about our Price Accuracy Policy or how to handle Price Accuracy violations.
No matching landing page Read more about landing pages matching rules.
No taxes and fees Read more about our Price Accuracy Policy or our Taxes and Fees Policy.
Inactive account Contact Google’s support team to ensure that your account is active.
No currency conversion for available price The price provided had an invalid currency code during conversion. Learn more about monitoring your price feed status

About your hotel details

The “Hotel details” page will also show information about your hotel’s address, phone, and when your feed was updated. If you see incorrect information on this card, you will need to either:

  • Manually upload a new hotel list feed with corrected information.
  • Update your XML feed.

Related links

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