Hotel Ads are lodging-specific ads that appear on Google Search, Google Maps, and other properties, and they come in 2 formats:
- Paid booking links: Ads that appear on the details page for each hotel, and are aimed at attracting users to book with a specific advertiser.
- Property promotion ads: Ads that display properties in a prominent position within the search results, and are intended to help users select a particular hotel. Learn more About property promotion ads
Both formats each have their own ad group type within the Hotel Campaign in Google Ads, and are driven by a second-price auction. Learn more About Hotel Ads and How the Google Ads auction works
Hotel Ads can be created as a stand-alone campaign type or as part of a Performance Max for travel goals campaign. Performance Max for travel goals is the easiest way for hotel advertisers to access all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps, including the Hotel Ads format. Learn more About Performance Max for travel goals
To participate in hotel campaigns, Google requires price and availability for the hotel. There are 3 ways a hotel can meet these requirements.
1. With Google sourced 3rd-party rates
Google already has a number of partnerships in place which gives us access to hotel feeds. Create a campaign and select your hotel to find out if it’s already sharing rates. Please note that certain restrictions apply to campaigns using 3rd-party rates. Learn more here.
Create a Hotel Ads campaign
Create a Performance Max for Travel Goals campaign
2. With a 3rd-party integration partner
If Google doesn’t have your hotel feeds available, then you can work with a 3rd-party integrator to get your hotel rates and availability uploaded to Google. Find an integration partner here. Once connected, you can get started cre-ating your campaigns.
Create a Hotel Ads campaign
Create a Performance Max for Travel Goals campaign
3. With a direct price feed
If you’re interested in completing a direct integration with Google to get your rates connected, review our Starter guide to check your eligibility. Once connected, you can get started creating your campaigns.
Create a Hotel Ads campaign
Create a Performance Max for Travel Goals campaign