Starter guide overview

Get connected to the millions of travelers around the world searching for hotels on Google every day
This illustration demonstrates how Google Hotel Center can display ads for different types of hotels and vacation rentals.

Currently, Google shows your property's address, phone number, website link, and can also show your direct booking links. Some benefits of connecting your rates to Google include:

  • Drive more bookings by displaying your availability on Google Search, Maps, and more.
  • Increase the visibility of your hotel by running hotel ads.
  • Connect with new and returning users and direct them to your site to book directly.
  • Get performance data and insights that matter to you.

How can Google help me reach my customers?

An illustration that demonstrates how you can use Google Hotel Center's free links to display your hotel's availability and prices as well as paid links to increase foot traffic and bookings to your website.

The following guides are designed to help you get started with free booking links and hotel ads. Read the descriptions below and pick the right path for you!

An illustration displaying 2 business owners and their hotel property.

Hotel owners

To be considered a hotel owner, you should own one or more commercial properties offering lodging and guest services provided by on-site staff. Some examples of such properties include: hotels, motels, resort hotels, inns, and hostels.

Learn more about how we classify properties

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This illustration demonstrates how Google Hotel Center's cloud system can connect your hotel property to search engines, booking websites, and travel agencies.

Connectivity partners

If you receive or manage rates, rooms, and availability for one or more hotel owners you’re probably a connectivity partner. Some examples include: online travel agencies, meta search engines, central management systems, property management systems, channel managers, and booking engines.

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This illustration demonstrates how an advertiser can help you market, promote, and advertise your hotel property.


Agencies work with hotel owners to market and advertise their properties. Most marketing agencies would be included in this category.

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An illustration displaying 2 business owners and their vacation rental property.

Vacation rental partners

Your company receives or manages rates, availability, and acts as the merchant for bookings for a set of vacation rental properties. For example, you might work for a property management business with real time booking functionality.

Note: Individually owned rentals are not eligible to participate in Vacation Rentals at this time. To show on Vacation Rentals on Google, you must be a registered property management business with a direct booking website or be listed on a booking site that’s integrated with Vacation Rentals on Google. Learn more about how we classify properties

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