Hotel owners: Starter guide

Hotel owners (Step 3: Run hotel ads-optional)

Run hotel ads

After you share your rates with Google through your Business Profile, free booking links will automatically start showing in your listings. You can also choose to participate in Hotel Ads, which is an option in Google Ads designed especially for the needs of hoteliers. Using Hotel Ads, you can advertise through paid links to expand your reach and drive even more traffic and direct bookings to your site.

You can choose how to advertise depending on your business size, budget, and your market. In your hotel ads, travelers will find your hotel name, price, and text callouts which highlight the unique benefits of booking through your site. Learn more about how travelers find hotel booking links

Note: Hotel ads appear globally and can be displayed in every major language and currency, with a few restrictions.

How to get started with Hotel Ads

You can get started with Hotel Ads depending on how your hotel's rates and availability are connected with Google.

  • If your hotel rates are connected directly (for example, through an API connection), then you can set up your hotel campaigns and configure your audiences directly in Google Ads. Learn more about hotel campaigns in Google Ads
  • If your hotel rates are connected through a connectivity provider (a central reservation system, internet booking engine, channel manager, or property management system), reach out to your connectivity partner directly to get started with Hotel Ads.

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