1. Searching for hotels on Google
When a traveler searches for hotels on Google.com, they may see a mixture of text ads (top) and organic results. Depending on the query, the hotel search unit may appear among the organic results, displaying top hotel search results with hotel photos, ratings, prices, and a map. If a traveler clicks View [number] hotels or on the map, they'll be taken to the immersive view. If they click on a hotel, they'll go straight to the placesheet for that hotel.
If a user enters a query for a specific hotel, they may see a “knowledge panel” with information about that hotel, similar to what appears on the placesheet, on the search results page. The knowledge panel may also contain a booking module where the user can find booking links, also referred to as hotel ads, to reserve a room in that hotel for the user’s selected dates.
When a traveler searches for hotels on Google.com, and then clicks View [number] hotels, they'll be taken to the immersive view. The immersive view includes both a list and a map of organic hotel search results that contains hotel names, photos, prices, and ratings. These results may also include a type of hotel ad called property promotion ads.
A traveler can further filter prices by check-in date, occupancy, price, amenities, user rating, brand, and hotel class.
Clicking on a hotel sends a traveler to the hotel booking module.
The hotel placesheet contains:
- Organic information about the hotel, such as contact information, amenities, photos, and user reviews, as well as direct links to the hotel’s website and directions.
- A “booking module” that contains hotel ads, which consist of prices and links to book a room in the hotel for a specific check-in date and room occupancy. The booking module is labeled with an "Ads" badge.
When a traveler clicks on a hotel ad, they’ll be taken to a website to complete the booking.