Use Live on Google to turn your properties on and off for ads and free booking links in your Hotel Center account, regardless of the status of Google Ads or whether the property has rates on Google. This applies only to hotels. Learn more about how Google categorizes lodging businesses
Change your property status on Google
You can change the status of your existing properties in the “Live on Google” column on the Hotel Center “Properties” page. If you want to change the status of a large number of properties at the same time, you can use the Travel Partner API.
Google will turn on newly added properties by default. Contact us if you want to turn off those properties by default and enable them later. You can check your default Live on Google value by going to the Account Settings page in your Hotel Center account.
Turn your property on
To turn your property on, we recommend having an active Hotel Center account with a property list, rates, and landing pages. The account must also adhere to our Price Accuracy Policy and Referral Experience Policy.
Once a property has been added to your Hotel Center account, set Live on Google to “Yes” to turn it on to start showing on ads and free booking links.
Turn a property off
You can turn off your properties by changing the property’s Live on Google status to “No”. Google will stop pulling prices and showing the property, and any active free booking links and ads should stop showing on Google within minutes.
If you’re using pull pricing:
- Prices will remain in Google’s cache for a short time after the property is turned off.
If you’re using ARI or push pricing:
- Google will continue to accept prices even if the property is not live.
Properties that have been turned off:
- Won’t affect your price accuracy score
- Can be turned back by following the steps above
- Won’t be served in either free booking links or hotel ads, even if there’s a bid placed