UK Financial Services Verification

In order to show financial services ads of any kind in the UK - including showing ads to UK users who appear to be seeking financial services - advertisers need to be verified by Google. As part of the verification process, advertisers must demonstrate that they are authorized by the UK Financial Conduct Authority (UK FCA) or qualify for one of the exemptions.

To complete verification or apply for an exemption from UK FCA authorization, applications must be submitted by an Authorized Representative of the organization via the form given below.

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Keep in mind: We'll do our best to call you, but we still might email you if that's the quickest way to give you help.
Add additional
Include email address(es) of those you would like to CC on this submission.
If you are an agency or someone who manages multiple Google Ads accounts, please do not enter the Customer ID for your Google Ads Manager Account. Please select the Customer ID for the individual account. Learn how to find your Google Ads customer ID.
Note: Each Customer ID should be submitted via a separate form.
Select one of the following: *
Select one of the following: *
As an FCA authorized advertiser,  you can initiate verification for an Approved Third Party using this form. You will need to have completed UK Financial Services verification for your business before submitting this form, and you can only vouch for third parties whose financial promotions are approved by you.
 
Note: Any time you want to add or remove an Approved Third Party, you will need to submit the form again. You must notify us immediately if you cease to approve the promotions of any third party.
Learn how to find Google Ads customer ID 
Please enter CID in the format  XXX-XXX-XXXX or XXXXXXXXXX.
Representative authorized by the UK FCA registered firm to act on their behalf of, or authorized to run ad campaigns on Google for them
This must EXACTLY match the business name associated with your UK FCA registration,  including any capitalization and punctuation.
Please provide the name of the organization of the exempt government or UK FCA approved entity
This must match the address associated with your UK FCA registration

Please provide the address of the organization of the government or UK FCA approved entity

Representative authorized to act on their behalf of, or authorized to run ad campaigns on Google for them
Representative authorized by the UK FCA registered firm to act on their behalf of, or authorized to run ad campaigns on Google for them 
Please provide the name of the organization of the exempt non-financial services advertiser
Please provide the address of the organization of the exempt non-financial services advertiser 
To qualify for the government entity exemption, there must be at least one email address ending in .gov.uk associated with the Google Ads account for which you’re requesting verification. Please list a .gov.uk email address associated with the account here.
Please use an email address ending in .gov.uk associated with the Google Ads account.
This is a 6 digit number assigned by the UK FCA on completion of registration with them. For example, 123456
Please enter valid 6 digit number assigned by the UK FCA on completion of registration with them
Add additional
Click the "Add additional" link to add multiple domain(s) or website(s). If you advertise apps, video or social media pages, please make sure to include corresponding domain(s) in your certification request (e.g. apple.com, google.com, youtube.com, facebook.com).
NOTE: Please submit domains in the following format only: example.com or example.com/subpage.
Warranty *
As next steps, you will be asked to submit advertiser identity verification documentation if you have not completed this process before. You’ll receive an email and an in-account notification that will guide you through the identity verification process in Google Ads. Keep in mind, once we send you an email and show the in-account notification, you’ll have 30 days to start the identity verification process in Google Ads. If you fail to complete verification within the time given, your account will be paused. Learn more about Advertiser Identity verification
Please enter the Customer ID of the third party financial services organization approved by you. Learn how to find Google Ads customer ID
Please enter CID in the format XXX-XXX-XXXX or XXXXXXXXXX.
Please enter the name of the third party financial services organization approved by you. 
Please enter the address of the third party financial services organization approved by you. 
Please enter the email address of the third party financial services organization approved by you
Add additional
If you advertise apps, video or social media pages, please make sure to include corresponding domain(s) in your certification request (e.g. apple.com, google.com, youtube.com, facebook.com).
NOTE: Please submit domains in the following format only: example.com or example.com/subpage.
Warranty *
Please enter the Customer ID of the approved third party financial services organization for which you’re requesting removal. Learn how to find Google Ads customer ID 
Please enter CID in the format XXX-XXX-XXXX or XXXXXXXXXX
Please enter the name of the third party financial services organization for which you’re requesting removal
Please enter the email address of the previously approved third party financial services organization 
Add additional
NOTE: Please submit domains in the following format only: example.com or example.com/subpage.
Add additional
Add additional
If you advertise apps, video or social media pages, please make sure to include corresponding domain(s) in your certification request (e.g. apple.com, google.com, youtube.com, facebook.com).
NOTE: Please submit domains in the following format only: example.com or example.com/subpage.
Add additional
Domains must end in .gov.uk in order to qualify for this verification. Click the "Add additional" link to add multiple domain(s) or website(s).
NOTE: Domains must end in .gov.uk in order to qualify for this verification.
Warranty *
Warranty *
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