Make your certifications count toward your company's Google Partner badge status

One of the Google Partner badge requirements is certifications. See the table below for the certification requirement for the current and new Google Partner badge.

Certification Requirement [current Google Partner badge] Certification Requirement [new Google Partner badge]
Your company needs 1 user certified in Google Ads who has admin or standard access to your company’s Google Ads manager account or any account linked to your company’s Google Partners registered Ads manager account.

Your Google Partners registered Ads manager account needs to have a minimum of 50% of your account strategists certified in Google Ads (capped at 100 users), with at least one certification in each product area with campaign spend (e.g., Search, Display, Video, Shopping, or Apps).

Account strategists are employees of your company who manage Google Ads campaigns on behalf of your clients.

The number of account strategists that you need to have certified is our best estimate based on a number of factors, such as users’ access levels, association with Google Partners registered Ads manager accounts and linked sub-accounts, and email domains. You can inform us of how many users in your company are account strategists and should be certified based on their day-to-day work by going to the Company details page from your Partners program tab and selecting from the drop-down menu.

Learn more About Google Ads certification

Instructions

1. Make sure you’re an eligible user.

Eligible users for current Partner badge Eligible users for new Partner badge

Users need admin or standard level access on your company’s Google Partners registered Ads Manager account or any account linked to your company’s Google Partners registered Ads manager account

Users with read-only and email-only access may not contribute to your badge and specialization status.

Users need admin or standard level access on your company’s Google Partners registered Ads Manager account or any account linked to your company’s Google Partners registered Ads manager account

Users with read-only and email-only access may not contribute to your badge.

2. Tell us if you think you should see a different number of account strategists.

You can now inform us of how many users in your company are account strategists and should be certified based on their day-to-day work by going to the Company details page from your Partners program tab and selecting from the drop-down menu.

3. Associate your Skillshop account with your Google Ads account.

For your Skillshop certifications to count toward the current and the new Google Partner badge, you will need to link your Google Ads account user email address with your Skillshop account by going to your Skillshop user profile. Learn more About Linking here

4. Check the certified users in your Google Partners registered Ads manager account.

Skillshop doesn't provide reports about your company’s individual users’ certification information. However, the Google Partners Users table shows you each of the users in your company’s Google Partners registered Ads manager account and sub-accounts with admin and standard level access and the state of their certifications.

You can check your Google Ads certified users by following these directions:

  1. Log in to your Google Ads account.
  2. In the left side menu, scroll down to the "Partners program" tab.
  3. Click on the View Details link in the Badge status card to see the Badge status table.
  4. In the Badge status table, find the Certifications row and the new badge column, and click on the hyperlinked copy under the status.
Note: There might be up to a 48-hour delay between when an individual earns a certification in Skillshop and when that information is applied toward your company's Google Partner badge requirement.

5. View and update the user access permissions for the users on the Google Partners registered Ads manager account and sub-accounts.

Learn more about how to manage user access levels in your Ads manager account

Note: A Google Ads manager account must be an owner of the sub-account to manage user access on that lower-level account. Any Google Ads manager account can be an owner of a sub-account. Learn more about how to add administrative ownership of sub-accounts

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