Make your certifications count toward your company's Partner badge status

By end of June 2020, we’ll be updating the requirements needed to be considered for Partner badge status. This change will also include the way your certifications count toward badge and company specialization status. Stay tuned for more updates. 

To earn a Google Partner badge, your company needs to have signed up for the Google Partners program and have met all of the requirements needed for Partner status. Learn more about the requirements in How to earn the Google Partner badge.

One of the main requirements is certifications. A company needs to have a certain amount of eligible users certified to earn the badge.

Certification Requirement [Current Partner badge] Certification Requirement [2020 Partner badge]
A company needs 1 user certified in Google Ads who has admin or standard access to the company’s Google Ads manager account or any account linked to the company’s Google Partners registered Ads manager account. A company needs to have at least 50% of its eligible users earn updated certifications from Skillshop. A company must also have at least 1 user certified in each channel they have spent in.  

 Learn more About Google Ads certification

Instructions

1. Make sure you’re an eligible user.

Eligible users for current Partner badge Eligible users for 2020 Partner badge

Users need admin or standard level access on the company’s Google Partners registered Ads Manager account or  any account linked to the company’s Google Partners registered Ads manager account 

Users with read-only and email-only access may not contribute to your badge and specialization status.

Users need admin or standard level access to your company’s Google Partners registered Ads Manager account. 

OR

Admin or standard level access to any account linked to the company’s Google Partners registered Ads manager account and share an email domain (@domain_name) with a user of the Google Partners registered Ads Manager account (includes admin and standard email domains only). 

Additional info about your eligible user count

We have received feedback that our partner companies are seeing their advertiser clients included in the roll-up count of eligible users for the new 2020 Partner badge certification requirement. This may be happening for three reasons:  

  1. There are users at your Google Partners registered Ads Manager account with Admin and Standard level access that have personal email domain addresses. Because we are checking the email domains of all lower-level account users against the Google Partners registered Ads Manager account email domains, the lower-level users with personal email accounts are counted in your total eligible user count. We recommend following Google’s best practices for account setup and that you replace all personal email accounts in the Ads Manager account registered to Google Partners with company domain email accounts. To update your Ads Manager account user permissions, go to the Tools & Settings tab. Under the Setup dropdown, click on Account access to see your users and their access levels. 
     
  2. You have given your clients email addresses under your company’s email domain. We recommend following Google’s best practices for account setup and that you ask your clients to use their own company email domain address. Please note personal email addresses should not be used for Admin and Standard access level users of your Google Partners registered Ads Manager account.
     
  3. You have given many users Admin or Standard level access at your Google Partners registered Ads Manager account, lower-level manager accounts or serving accounts. We recommend following Google’s best practices for account setup, e.g. reviewing access for inactive or legacy users, giving customers the minimum access required, and other account hygiene. Please note we do not include read-only and email-only users toward the user certification eligibility count. 
 

We have also received feedback that the partners finance team / legal team legitimately need to have Admin access to their registered Partners Ads manager account and because of their Admin access level those users are being included in the total eligible user count for getting certified. 

The new 2020 Partner badge certification requirement is at least 50% of eligible users are certified in Google Ads. We strongly recommend that any user who can edit campaigns should be certified. We understand other users, such as finance or legal teams, will need Admin access, and therefore they will be in the other 50% of users.

2. Share your account information with your company.

Note: This step is not necessary for the 2020 Partner badge. Skip to step 3 below to learn how to associate your Skillshop account with the company’s manager account.
Current Partner badge 2020 Partner badge
Learn more about sharing your Skillshop information with your company.
 
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3. Associate your Skillshop account with your Google Ads account.

Current Partner badge 2020 Partner badge
Be sure to include your company email address in your Skillshop profile, or be sure your Skillshop account email is associated to your company’s manager account.
 
For your Skillshop certifications to count toward the new 2020 Partner badge, you will need to link to your Google Ads account in your Skillshop user profile. Learn more About Linking here.

Checking your Partners’ certified users

These steps address checking on your certified users for the current badge. To check on your user certifications for the 2020 badge, you can read about the Users table in Google Partners.

Skillshop doesn't provide reports about your company’s individual users’ certification information. However, you can check your Google Ads certified users by following these directions:

  1. Sign in to your Google Ads account.
  2. Go to the Partner program tab and click on the Badge status card
  3. Click View details to see your company’s specialization details. 
  4. Click on the text in the middle of the card to show achieved, not achieved, or number of certified individuals, which will open a pop-up window listing your company’s certified individuals by product area. 

We recommend users link their training activities to your company by listing your company's name and corporate email address in their Skillshop profile and sharing their account information with your company.

Note: There might be up to a 48-hour delay between when an affiliated individual earns a certification in Skillshop and when that information is applied toward your company's Partner badge or specialization requirement.

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