Expanding your audience reach allows you to show your ads to more people who are likely to convert.
How it works
Change the number of people your ads can reach by ticking the audience expansion checkbox. As a result, you may see an increase in impressions, clicks, and conversions.
Change weekly impressions
By enabling the checkbox, you will see an increase in the available impressions.
By ticking the audience expansion checkbox, you will show your ads to more potential customers, and as a result, increase impressions, clicks, and conversions.