About audiences for hotel ads

As announced on November 1, 2022, similar audiences will be transitioned to more durable solutions. Starting May 1, 2023, there will be changes that will affect the way similar segments are used in Google Ads. Learn more about these Changes to audience targeting.

You can use Google Ads to add and manage hotel audiences. When you set up an audience for a hotel ad, you can select from different audience lists. You can also adjust bids for audiences in hotel ads and see reporting in the Report Editor or the Google Ads API reports.

Audience lists

Select one of the following audience lists when choosing an audience for a hotel ad:

  • App user audiences
  • Website visitors
  • Similar segments
  • Custom combination
  • Customer lists
Note: You can observe the performance of audience lists and use bid adjustments for members of your  your data segments. This doesn’t restrict the reach of your campaign or ad group.


You can create an audience report by using the Report Editor in Google Ads or through the Google Ads API reports.

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