Edit bid adjustments for hotel campaigns or ad groups

Before you begin

You can only edit bid adjustments for locations at the campaign level. Devices and audience bid adjustments can be made at the campaign or ad group level. All other bid adjustments must be made only at the ad group level.

Before creating or editing bid adjustments, it's a good idea to learn how they interact and affect your bid. Learn more about bid adjustments for hotel campaigns

Edit bid adjustments for locations

If you want to adjust your bid for locations, you must have first created a targeted location. You can do this by clicking Hotel campaigns in the navigation menu, then Locations in the page menu, and clicking the pencil icon Edit setting, pencil icon.

  1. Sign in to your Google Ads account.
  2. Click Hotel campaigns in the navigation menu.
  3. Click Locations in the page menu.
  4. In the summary table, select the device or location adjustments you'd like to edit, then click Edit > Change bid adjustments. Enter the new bid adjustment, then click Apply.

Edit bid adjustments for check-in day of week, check-in date, length of stay, traveler-set dates, or advanced booking window

  1. Sign in to your Google Ads account.
  2. Click Hotel campaigns in the navigation menu.
  3. Select an ad group.
  4. Click Itineraries in the page menu.
  5. Select the multiplier category you'd like to edit: check-in day of week, check-in date, length of stay, traveler-set dates, or advanced booking window.
  6. To edit an existing multiplier, click the pencil icon Edit setting, pencil icon in the "Bid Adj." column, enter the new value, and click Save.
  7. To add a multiplier, click the plus button , enter your values, and click Save.

Edit bid adjustments for devices

  1. Sign in to your Google Ads account.
  2. Select a campaign or ad group.
  3. Click Devices in the page menu.
  4. In the "Bid adj." column, click the pencil icon Edit setting, pencil icon.
  5. Enter the new bid adjustment.
  6. Click Save.

Edit bid adjustments for audiences

  1. Sign in to your Google Ads account.
  2. Select a campaign or ad group.
  3. Click Audiences in the page menu.
  4. In the "Bid adj." column, click the pencil icon Edit setting, pencil icon.
  5. Enter the new bid adjustment.
  6. Click Save.

Related links

If you need help with your booking links, please contact us or request to chat with a support specialist.
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