Edit bid adjustments for Hotel campaigns or ad groups

Note: This article applies only to Hotel campaigns in Google Ads. If you haven’t yet migrated  your campaigns to Google Ads, read about bidding in the Hotel Center.

Before you begin

You can only edit bid adjustments for locations at the campaign level. Devices and audience bid adjustments can be made at the campaign or ad group level. All other bid adjustments must be made only at the ad group level.

Before creating or editing bid adjustments, it's a good idea to learn how they interact and affect your bid. Learn more about bid adjustments for Hotel campaigns

Edit bid adjustments for locations

If you want to adjust your bid for locations, you must have first created a targeted location. You can do this by clicking Hotel campaigns in the navigation menu, then Locations in the page menu, and clicking the pencil iconRename.

  1. Sign in to your Google Ads account.
  2. Click Hotel campaigns in the navigation menu.
  3. Click Locations in the page menu.
  4. In the summary table, select the device or location adjustments you'd like to edit, then click Edit > Change bid adjustments. Enter the new bid adjustment, then click Apply.

Edit bid adjustments for check in day, length of stay, traveler-set dates, or advanced booking window

  1. Sign in to your Google Ads account.
  2. Click Hotel campaigns in the navigation menu.
  3. Select an ad group.
  4. Click Itineraries in the page menu.
  5. Select the multiplier category you'd like to edit: check in day, length of stay, traveler-set dates, or advanced booking window.
  6. To edit an existing multiplier, click the pencil icon Renamein the "Bid Adj." column, enter the new value, and click Save.
  7. To add a multiplier, click the plus button , enter your values, and click Save.

Edit bid adjustments for devices

  1. Sign in to your Google Ads account.
  2. Select a campaign or ad group.
  3. Click Devices in the page menu.
  4. In the "Bid adj." column, click the pencil icon Rename.
  5. Enter the new bid adjustment.
  6. Click Save.

Edit bid adjustments for audiences

  1. Sign in to your Google Ads account.
  2. Select a campaign or ad group.
  3. Click Audiences in the page menu.
  4. In the "Bid adj." column, click the pencil icon Rename.
  5. Enter the new bid adjustment.
  6. Click Save.

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