Local Services Ads Photos Guidelines

Business photos

Local Services Ads supports uploading business photos that meet the following guidelines:

  • File types: JPEG, PNG, TIFF, BMP, ICO, and WEBP
  • Resolution: 640 x 640 or greater
  • Maximum size: 10 MB
  • Owner: you must own the copyright for all images
  • Content: image content must be related to your business
  • Aspect ratio: the cover photo needs a 16:9 aspect ratio and 1440 x 810 minimum size. You can change the aspect ratio of your photo using the image cropping and sizing tool on most phones or computers.

The following types of photos will not be accepted:

  • Contains inappropriate content (e.g., pornographic content, violence, hate speech, profanity, etc.)
  • References trademarked terms
  • Contains text or text overlays
  • Features watermark of another business
  • Includes personal information (e.g. phone numbers, email address, office or home address)
  • Is low quality (e.g. out-of-focus, blurry, bad lighting, unrecognizable, screenshot)
  • Has frames, borders, or collages
  • Has transparent backgrounds
  • For legal verticals: includes clients or customers

Headshots

Select verticals on Local Services including law, real estate, and finance have a main business headshot for their ad. They also optionally have headshots for individual professionals (e.g. lawyers, real estate agents, finance professionals) who show on the profile page.

Local Services supports uploading headshots that meet the following guidelines:

  • File types: JPEG, PNG
  • Resolution: 500 x 500px or greater
  • Maximum size: 10 MB
  • Owner: you must own the copyright for all images
  • Content: image content must be someone who works at your business
  • Aspect ratio: The photo needs to have a square aspect ratio. You can upload a photo that includes your head and Local Services will enable you to crop your image.

The following types of headshots will not be accepted:

  • Shows the torso or below; should only show the head and shoulders
  • Face is not centered
  • Individual is not looking at the camera
  • Includes more than one person
  • Is not a person (e.g. logo, buildings, objects)
  • Is low quality
  • Contains text or text overlays
  • Is black & white or has excessive color filters applied
  • Has a non-neutral background

Photo policies

In addition, all photos must comply with the general Google Ads policies and Local Services Ads policies.

If you have any questions regarding Local Services Ads Photos, please contact us.

Note: If you are advertising through a partner affiliate, the above information does not apply to you. Learn more about partner affiliate providers
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