Upload your own display ads

The Google Display Network contains more than 2 million websites, videos and apps, and is designed to help you find the right audience. This article will show you how to create and upload your own image ads for a Display Network campaign.

Before you begin

Before creating your ad in Google Ads, you’ll need to prepare an image file that is sized and formatted appropriately. Learn about the specifications for Uploaded display ads.


Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page that you’re searching for.

When uploading a .zip folder, the maximum number of files included is 40. Learn how to create and upload an image ad

Note: Some ad sizes will show only in certain regions.

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop-down in the section menu.
  3. Click Ads.
  4. Click the plus button .
  5. Click Upload display ads.
  6. Select an ad group.
  7. Choose a file to upload.
  8. You can upload image ads as GIF, JPG and PNG.
  9. You can upload HTML5 or AMPHTML ads as ZIP.
  10. Add a final URL.
  11. Click Save.

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