Create an image ad

Use image ads to attract people’s attention with color and pictures. You can create image ads outside of Google Ads and upload them, or create responsive ads within Google Ads which automatically adjust to fit the devices they are being viewed on. These ad formats are only for ads on the Display Network. This article explains how to create image ads:

  • Uploaded image ads: Upload image ads after you create them outside of Google Ads, like in Google Web Designer. Supported file types: GIF, JPG, PNG, and HTML5. 
  • Responsive Ads: Create image ads by uploading assets and writing text in Google Ads. Using the assets you provide, responsive ads will which automatically adjust their size, appearance, and format to fit just about any available ad space. Learn more here.  

Before you begin

The simplest and most flexible image ad type is a responsive ad for Display, which you can create in minutes using your own images, or free quality images from our library. For more specific instructions, go to Create a responsive ad for Display. You can also create dynamic responsive ads, to show images from your feed of marketing images.

Requirements for using HTML5 ads

You should be able to gain access to HTML5 ads in your Google Ads account once your account has met the following requirements:

  • Account has been open for more than 90 days.
  • Account has more than $9,000 USD total lifetime spend.
  • Account has a good history of policy compliance.

Keep in mind, that meeting the requirements above doesn’t always guarantee access to HTML5 ads.

If HTML5 ads are unavailable in your account, you can apply for access by filling out the Apply for HTML5 access form. Before you submit your application, make sure that your account meets the eligibility criteria listed below. You will receive an email notification with a status update within 7 business days of your application submission.

  • Account has a good history of policy compliance.
  • Account has a good payment history.
  • Account has more than $1,000 USD total lifetime spend.

To maintain continued access to HTML5 ads, please make sure that you don't violate our policies and sustain a good history of policy compliance.

In the meantime, you can use other options like uploaded AMPHTML ads or responsive display ads.

Make sure that you follow the correct display ads specifications.


  1. Sign in to your Google Ads account.
  2. From the Views bar at the top, select All campaigns or Display campaigns.
    Note: If you prefer to use the navigation panel on the left, click Change view in the top left of your Google Ads account.
  3. Go to the “Ads and assets" page and click the plus button .
  4. Select the ad template you’d like to use, or select Upload display ads.
  5. Create your ad with the template or upload it.
  6. Click Save.

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