Customer data: Definition

Customer data is the customer information that you’ve collected in the first-party context – for example, information that you collected from your websites, apps, physical shops or other situations where customers shared their information directly with you.

There are many types of customer data, some of the common data types are email addresses, first names, last names, phone numbers and country of residence.

Related links

• Customer Match policy
• About the customer data matching process
• Upload data files and manage your Customer Match audiences