Link Search Console and Google Ads

With the paid & organic report, you can see how often pages from your website are showing in Google’s free organic search results, and which search terms triggered those results to show on the search results page. This information helps you better understand how paid text ads and organic search results work together to help you reach people searching online.

To view the paid & organic report, you must have your Search Console account linked to your Google Ads account. This article shows you how to link the two accounts. For more background about the paid & organic report, read About measuring paid & organic search results.

Before you begin

Here are some requirements before you link your Search Console and Google Ads accounts. 

  • You must have administrative access to the Google Ads account that you want linked to the Search Console account.

  • You’ll need a Search Console account. If you don’t have one, you can set one up at anytime on the Search Console site.
  • Your account must also be an owner of the Search Console account, as well an owner of the website associated with the Search Console account.
    • If you’re not listed as an owner of the Search Console account, a request for access to the website will be sent to the current owner when you try to link your Google Ads account to the Search Console account.
    • If there’s no Search Console account set up for the website you’re trying to link to, you’ll be prompted to claim it as yours during the linking process. 

Link your Search Console and Google Ads accounts 

Link Search Console with Google Ads

  1. Sign into your Google Ads account
  2. Click the tools icon  in the upper right corner of your account.
  3. Under "Setup," click Linked accounts.
  4. Under "Search Console," click Details
  5. Do one of the following:
    • If you don’t have any linked Search Console accounts, click Link in the dialog box.
    • If you already have linked Search Console accounts, click the plus button   to create a new link.
  6. Enter the URL of the website you want to link to your Google Ads account, but make sure that you add one version with “www.” and another version without “www.” (for instance, “www.example.com”  as well as “example.com”). You don’t need to specify HTTP or HTTPS. 
  7. Click Continue
  8. You’ll then see one of the following:
    • If your Google Ads account is listed as an owner of this website on the Search Console account, you’ll see “Linked” in the Status column to show that the link was successfully created.
    • If your Google Ads account is not listed as an owner of this website on the Search Console account, you’ll see “Access requested” in the Status column. A request for access to the website will be sent to the current owner and the link will be created once the owner grants access. If you want to resend a request at any point, click Send request again in the "Actions" column. 
    • If there’s no Search Console account set up for the website you’re trying to link, you’ll see “Not claimed” in the Status column. To claim the website and associate it with a Search Console account, click Claim it at Search Console in the “Actions” column. You’ll be redirected to a page where you can do so. 
      • When you claim the domain in Search Console, add one version with “www.” and another version without “www.” (for instance, “https://www.example.com”  as well as “https://example.com”). If necessary, learn how to solve indexing problems to make sure you're seeing all your data. 
      • If you think the website is actually associated with a Search Console account, click Retry link to resend the request to the owner of the website. 

Unlink Search Console from Google Ads

  1. Sign into your Google Ads account
  2. Click the tools icon  in the upper right corner of your account.
  3. Under "Setup," click Linked accounts.
  4. Under "Search Console," click Details
  5. Find the website you want to unlink your Google Ads account from, and click Unlink in the “Actions” column.

Remove websites that haven’t been linked yet

  1. Sign into your Google Ads account
  2. Click the tools icon  in the upper right corner of your account.
  3. Under "Setup," click Linked accounts.
  4. Under "Search Console," click Details
  5. Find the website you want to remove from the table, and click Remove in the “Actions” column.
     
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