Product Linking: Link Search Console and Google Ads

With the paid and organic report, you can see how often pages from your website are showing in Google’s free organic search results, and which search terms triggered those results to show on the search results page. This information helps you better understand how paid text ads and organic search results work together to help you reach people searching online.

To view the paid and organic report, you must have your Search Console account linked to your Google Ads account. This article shows you how to link the two accounts. For more background about the paid and organic report, read About measuring paid and organic search results.

Before you begin

Here are some requirements before you link your Search Console and Google Ads accounts.

  • You must have administrative access to the Google Ads account that you want linked to the Search Console account.

  • You’ll need a Search Console account. If you don’t have one, you can set one up at anytime on the Search Console site.
  • Your account must be listed as an owner of the website associated with the Search Console account.
    • If you’re not listed as an owner of the Search Console account, a request for access to the website will be sent to the current owner when you try to link your Google Ads account to the website.

Link your Search Console and Google Ads accounts

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.
You need to have created a Search Console account and be the administrator for both Google Ads and Search Console to proceed with linking the two platforms. More details about how to get started & about the Search Console.
  1. In your Google Ads account, click the Admin icon Admin Icon.
  2. Click Linked accounts.
  3. In the "Linked accounts" section of the page look for "Search Console" using the search bar.
  4. Under "Search Console", click Details. Then use the steps in the next sections depending on whether you own the site or it's a new site.

For sites you own

  1. Scroll down to “Link other sites you own”.
  2. Under the “Action” column, click Link.

For new sites

  1. If you already have linked website, click the plus button  to create a new link.
  2. Enter the URL of the website you want to link to your Google Ads account, but make sure that you add one version with “www.” and another version without “www.” (for instance, “www.example.com” as well as “example.com”). You don’t need to specify HTTP or HTTPS.
  3. Click Link site.
  4. You’ll then see one of the following:
    1. If your Google Ads account is listed as an owner of this website on the Search Console account, you’ll see “Linked” in the Status column to show that the link was successfully created.
    2. If your Google Ads account is not listed as an owner of this website on the Search Console account, you’ll see “Requested” in the Status column. A request for access to the website will be sent to the current owner and the link will be created once the owner grants access.
    3. If there’s no owner listed for the website you're trying to link, you will see an error

Unlink Search Console from Google Ads

  1. In your Google Ads account, click the Admin icon Admin Icon.
  2. Click Linked accounts.
  3. Under "Search Console," click Details.
Find the website you want to unlink your Google Ads account from, and click Unlink site in the “Actions” column.

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