The Overview page lets you review your performance at a glance. It’s the first place you land when opening your Google Ads account, and includes a summary of your performance and important insights. You’ll find an Overview for your entire account, and for individual campaigns and ad groups.
When you create a new campaign and it hasn’t started spending yet, the campaign Overview page will show you whether there are any issues to fix before the new campaign starts spending, or you may just need to wait longer. It will also have suggestions on ways to improve your campaign quality while you wait. Note that this only applies to Search and Video campaigns.
Once your new campaign starts serving, each Overview will include several summary cards with key metrics. For example, your account Overview page will have cards that show which campaign or ad group changed the most, while a campaign Overview will have cards showing information about your auctions, top searches, and the status of your campaign, including any ads which may have been disapproved. You can adjust the overall date range to change the data on your summary cards.
Occasionally, your Overview pages will also highlight key insights. Insight cards show important changes to your performance that you might have missed.
This article explains the different types of cards shown on your Overview pages.
Before you begin
To learn how to use the various features of your Overview page, read Use the Overview page.
What’s on the Overview page
Overview pages include 3 types of cards: Performance summary, Summary, and Insight cards. The Performance summary card is an account level card that summarizes performance changes over the last 7 days compared to 7 days prior based on your account goals. Summary cards show a general summary of your performance at the account, campaign, or ad group levels over the date range of your choosing. Insight cards highlight important observations and aren't related to the date range you selected.
Performance summary
The Performance summary card appears at the account level Overview page of your Google Ads account and uses Google AI to provide you with a synopsis of critical performance information. The Performance summary lets you easily understand how your ads are performing, track changes, and find out how you can optimize them.
The Performance summary has the following components:
- Date range of the summary provided
- Summary of how your goals are performing across campaigns
- A “View details” button for explanations of performance changes.
When you click “View details”, a side panel will open on the right, where you can view performance explanation details including:
- Summary of changes across your campaigns
- Explanations to better understand the changes in your performance
Summary cards
All Overview pages include a summary card with a line chart that lets you compare the past performance of your metrics. Different summary cards will show for the account, campaign, or ad group levels. These cards include:
- Auction Insights data
- Audiences for Display and Video networks
- Biggest changes to your campaigns and ad groups
- Conversion tracking status/Conversion paths
- Geographic location of people who interacted with your ads
- Keywords for Display and Video networks
- Most-shown ads
- Performance by day of week and time of day
- Performance by device
- Performance by keyword
- Placements for Display and Video networks
- Remarketing reach
- Status review
- Top products for Shopping
- Top performing campaigns and ad groups
- Top search terms on Google.com that caused your ads to display
- Top videos
- Topics for Display and Video networks
Insight cards
Interesting patterns in your data may arise. Insight cards let you know about these special observations.
Hourly performance pacing
This card lets you know when your clicks are unusually high or low on a particular day. If you tend to get a certain number of clicks by 4 p.m. on Mondays, we’ll let you know if you’re under or over that amount. This card will show until the end of the day or until your clicks return to the day’s average.
Based on this insight, you may decide to take action by changing your bids or budget.
New words
This card shows you new words that people used while searching and finding your ads on Google.com. If you use broad match keywords, your ads run when people search for relevant variations of your keywords, even if the variations aren't in your keyword lists.
Based on this insight, you may want to consider adding these words as keywords or negative keywords, or changing your keyword match types.
Device shift
This card lets you know when there’s a significant change in the percentage of your ad impressions that came from a specific type of device. If most of your impressions typically come from one type of device and that has changed recently, you’ll see this card appear.
Based on this insight, you may decide to take action by making a bid adjustment for devices.
Top vs. other
This card lets you know when there’s a significant change in the percentage of impressions that happened when your ad appeared above the organic search results. If most of your impressions typically happen above the organic search results and that has changed recently, you’ll see this card appear.
Based on this insight, you may decide to take action by changing how you bid.
Ad group shift
This card lets you know when there’s a significant change in the cost of an ad group as a percentage of its campaign's cost. For example, if most of your cost used to come from one ad group within a campaign and that has changed recently, you'll see this card appear.
Based on this insight, you may decide to take action by moving the new leading ad group into its own campaign, changing how you bid, or review changes you made to this campaign or ad group.
Geo
This card lets you know when there’s a significant change in the percentage of impressions that happened in specific locations. If most of your ad's impressions typically happen in a certain location and that has changed recently, the Geo card will appear with that information.
Based on this insight, you might decide to take action by changing your bid modifiers for a certain location. To avoid having to change bids regularly, you can use Smart bidding, which automatically optimizes for conversions based on location and many other factors.