Change how you bid

From Manual CPC bidding to a number of automated bid strategies, Google Ads offers many different ways for you to set your bids. Each is designed to help you achieve a specific business goal. In some cases, your goals may change, and you’ll need to update your bid strategy to match.

This article explains how to change your campaign's bid strategy. The instructions in this article apply to Search, Display, and Shopping campaigns.

Before you begin

If you’re not yet familiar with the different ways to bid, learn how to Determine a bid strategy based on your goals.

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

How to edit your campaign bid strategy

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu.
  3. Click Campaigns.
  4. Select the campaign you want to edit.
  5. Click Settings in the page menu for this campaign.
  6. Open Bidding and then click Change bid strategy.
  7. Select your new bid strategy from the drop-down menu.
  8. Click Save.

Was this helpful?

How can we improve it?
Clear search
Close search
Google apps
Main menu