Use location extensions

When you set up location extensions with your ads, you make it easier for your customers to call, visit your business or identify where your business is located.

This article explains how you can set up location extensions depending on your current account set-up and access. For an introduction, start with About location extensions.

Optional settings 

You can remove location extensions at any time. Learn how to Remove extensions.

Before you begin

There are two ways to enable location extensions in your account. If you sell products or offer services at major retailers, the easiest way is to add chain store locations directly to your account in Google Ads (recommended). If you don’t see your retailers in this list or prefer an alternative, you may also link to a Google My Business account. Whichever way you choose, the locations you add are eligible to show with any Search, Display or Video ad in your account. Location extensions can also show with image and video ads. If you want to assign locations to particular campaigns or ad groups, set up filters when you create your location extensions. Bear in mind that chain locations update automatically as shops open, move or close; while updates to locations in Google My Business may take up to a day to reflect in your Google Ads account.

You can remove location extensions at any time. Learn how to Remove extensions.

Instructions

Using chain locations in Ads

  1. When setting up location extensions, you’ll see the option to select one or more chains. You may see pre-selected chains too if chain stores have been identified as being a good fit for your account.
  2. Follow the prompts to add the specific chain locations where your products are sold.
  3. Click Save.
  4. If you do not own the chain store locations but instead are a manufacturer that sells products or offers services at these locations, you should use affiliate location extensions instead of location extensions. To add affiliate location extensions, click  the plus button , then click Affiliate location extension.

You can customise your locations further at the campaign or ad group level. You can choose to add all account-level locations, use just a subset of account-level locations using Location Groups, or choose 'No affiliate retail chains' to keep the extension from showing for specific campaigns or ad groups.   

Find your Google My Business account

When accounts are linked, Google My Business (GMB) locations can show as location extensions in Google Ads. To use this option, you will need access to the GMB account that lists your locations. 

Check whether your business is already on Google My Business (many businesses already are). Since Google My Business verification takes time, don’t set up a new Google My Business account if your business already has one.

If your business is new to Google My Business, start by creating an account. For instructions, go to Getting started with Google My Business.    

Find and link to a Google My Business account

  1. Sign in to your Google Ads account.
  2. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
  3. Click the plus button and choose Location extension.
  4. Your domain should show up automatically. If it doesn’t, enter a domain to discover potential GMB accounts.
  5. Select Countries by clicking the pencil icon . Click Save.
  6. In the list below, find the GMB account that best matches your business. Click Select.
  7. Confirm that the correct GMB account is showing in the preview, click Continue.

Your request will be sent to the email address for the GMB account that you selected. When your request is approved, locations for that account will be eligible to show as location extensions with your ads. 

Find and link to a Google My Business account you manage

  1. Sign in to your Google Ads account.
  2. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
  3. Click the plus button , and choose Location extension.
  4. Click Link to an account I know.
  5. Choose Select a Google My Business account that I manage. Select an account from the drop-down menu.
  6. Click Continue.
  7. Apply your business name or label filters if needed. Click Finish.

Find and link to a Google My Business account via a known email address

  1. Sign in to your Google Ads account.
  2. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
  3. Click the plus button and choose Location extension.
  4. Click Link to an account I know.
  5. Select Request access to another Google My Business account. Enter the account email address.
  6. Click Continue. A request will be sent to the GMB account email. When the request is approved, locations from this account will be eligible to show as location extensions with your ads.

Edit locations or location labels in Google My Business

  1. Identify the person who manages GMB for your business, then ask them to add your Google Ads email address as an owner or manager. You may want to send them the GMB instructions: Add owners or managers.
  2. Once the GMB manager invites you to GMB, an invitation is sent the email address associated with your Google Ads account. Accept that invitation.
  3. After you’ve accepted the invitation from the GMB account, sign in to your Google My Business account to make any edits to your addresses. For guidance, go to Edit your business listing on Google
  4. Once you are a manager of a GMB account, you can link to Google Ads using the instructions above: "Find and link to a Google My Business account you manage".

Verify your phone number

Phone numbers with location extensions will be verified to confirm they represent the business being promoted. Learn more About getting phone numbers verified.

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