About Global Location Groups

Global Location Groups (GLGs) are a grouping of store locations that share a common characteristic. The characteristics of these groups can be defined by a category such as pharmacy, hair salons, restaurants, and independent car dealers, etc.

Advertisers who use Global Location Groups (GLGs) can show information in ad campaigns about the store locations that sell their products by using affiliate location assets and location groups. These options allow advertisers to further engage with their customers when they are deciding what and where to buy.


  • Influence: Connect with users who are already going to a store (with the ad) and track your ad’s reach (with store visits and local actions).
  • Continuous: Keep your ads serving throughout the customer journey using GLGs.
  • Up-to-date: Google maintains GLGs at regular intervals to make sure that the information is accurate.
  • Easy: GLGs minimizes advertiser ad management involvement wherever possible using Google AI.
  • Accessible: GLGs are designed to be generic enough to be used by a larger set of advertisers.
  • Targeted: GLGs are specific enough that when combined with location groups, they become meaningful collections of store locations.

How it works

GLGs work by applying location groups over affiliate location assets. Learn more about using affiliate location assets and creating location groups.

Note: We are in the process of launching more GLGs for our advertisers. If you wish to see a GLG that doesn’t exist yet, please reach out to your representative to get prioritized.

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