Use location extensions

When you set up location extensions with your ads, you make it easier for your customers to call, visit your business or identify where your business is located.

This article explains how you can set up location extensions depending on your current account set-up and access. For an introduction, start with About location extensions.

Optional settings

You can remove location extensions at any time. Learn how to Remove extensions.

Before you begin

There are two ways to enable location extensions in your account:

  1. If you sell products or offer services at major retailers, the easiest way is to add chain store locations directly to your account in Google Ads (recommended).
  2. If you don’t see your retailers in this list or prefer an alternative, you may also link to a Google My Business account.

Whichever way you choose, the locations you add are eligible to show with any Search, Display, or Video ad in your account. Location extensions can also show with image and video ads.

If you want to assign locations to particular campaigns or ad groups, set up filters when you create your location extensions.

Keep in mind that chain locations update automatically as stores open, move, or close; while updates to locations in Google My Business may take up to a day to reflect in your Google Ads account.

Instructions

1. Add location extensions

  1. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
  2. Click the blue plus button , then click + Location extensions.
  3. To add chain locations directly to your account in Google Ads, reference step 2a below. To link a Google My Business account, see 2b.

2a. Use chain locations in Ads

  1. When setting up location extensions, you’ll see the option to select one or more chains. Click Select curated locations to see pre-selected chain stores that have been identified as being a good fit for the country associated with your account.
  2. Follow the prompts to add the specific chain locations where your products are sold.
  3. Click Save.
  4. If you do not own the chain store locations but instead are a manufacturer that sells products or offers services at these locations, you should use affiliate location extensions instead of location extensions. To add affiliate location extensions, click the plus button , then click Affiliate location extension.

You can customize your locations further at the campaign or ad group level. You can choose to add all account-level locations, use just a subset of account-level locations using Location Groups, or choose “No affiliate retail chains” to keep the extension from showing for specific campaigns or ad groups.

2b. Find and link to your Google My Business account

As an alternative to chains or if your chain locations aren't available in Google's list, you may also link your Google Ads account to a Google My Business (GMB) account and show the Google My Businesses’ locations as location extensions in Google Ads. To use this option, you will need access to the Google My Business account that lists your locations.

Check whether your business is already on Google My Business (many businesses already are). Since Google My Business verification takes time, don’t set up a new Google My Business account if your business already has one.

If your business is new to Google My Business, start by creating an account. For instructions, go to Get started with Google My Business.

Any Google My Business account

  1. Sign in to your Google Ads account.
  2. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
  3. Click the plus button , and choose Location extension.
  4. Your domain should show up automatically. If it doesn’t, enter a domain to discover potential GMB accounts.
  5. Select Countries by clicking the pencil icon Edit . Click Save.
  6. In the list below, find the GMB account that best matches your business. Click Select.
  7. Confirm that the correct GMB account is showing in the preview, click Continue.

Your request will be sent to the email address for the GMB account you selected. When your request is approved, locations for that account will be eligible to show as location extensions with your ads.

Google My Business account you manage

  1. Sign in to your Google Ads account.
  2. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
  3. Click the plus button , and choose Location extension.
  4. Click Link to an account I know.
  5. Choose Select a Google My Business account that I manage. Select an account from the dropdown.
  6. Click Continue.
  7. Apply your business name or label filters if needed. Click Finish.

Google My Business account via email address you know

  1. Sign in to your Google Ads account.
  2. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
  3. Click the plus button , and choose Location extension.
  4. Click Link to an account I know.
  5. Select Request access to another Google My Business account. Enter the account email address.
  6. Click Continue. A request will be sent to the GMB account email. When the request is approved, locations from this account will be eligible to show as location extensions with your ads.

Edit locations or location labels in Google My Business

  1. Identify the person who manages Google My Business for your business, then ask that person to add your Google Ads email address as an owner or manager. You may want to send them the GMB instructions: Add and remove location group owners and managers.
  2. Once the GMB manager invites you to GMB, an invitation is sent the email address associated with your Google Ads account. Accept that invitation.
  3. After you’ve accepted the invitation from the GMB account, sign in to your Google My Business account to make any edits to your addresses. For guidance, go to Edit your Business Profile on Google

Once you are a manager of a GMB account, you can link to Google Ads using the instructions above for “Find and link to a Google My Business account you manage”

Verify your phone number

Phone numbers with location extensions will be verified to confirm they represent the business being promoted. Learn more about Phone number verification for call and location extensions

Set up campaign and ad group level location extensions

Ensure that you have set up account level location extensions.

  1. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
  2. Click the plus button , and choose Location extension.
  3. You can select to add a campaign. If you want to add an ad group, click “Add to” from the drop down menu, then select the campaigns or ad groups you wish to add the location extension to.
  4. You can select to set up campaign or ad group level location extensions by using one of the 4 options under the “Show my ad with” menu.
    • All synced locations: Use all location extensions synced at account level.
    • Synced locations with a specific label or business name: Filter to use locations with a specific label or business name at the campaign/ad group level. Learn how to Filter your locations for extensions
    • Specific locations you pick: Individually select locations to be used in the campaign/ad group (up to 20 locations can be selected).
    • No location extensions: Disable location extensions in the campaign/ad group. If you select this option, location extensions will not be serving in the selected campaign/ad group.
  5. Click Save. You can see the campaign/ad group level location extension settings in the “Associations” view of the Extensions page.
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