Use location extensions

When you set up location extensions with your ads, you make it easier for your customers to call, visit your business, or identify where your business is located.

This article explains how you can set up location extensions depending on your current account set-up and access. For an introduction, start with About location extensions.

You can remove location extensions at any time. Learn how to Remove extensions.

Before you begin

There are two ways to enable location extensions in your account:

  1. If you sell products or offer services at major retailers, the easiest way is to add chain store locations directly to your account in Google Ads (recommended).
  2. If you don’t see your retailers in this list or prefer an alternative, you may also link to a Business Profile.

Whichever way you choose, the locations you add are eligible to show with any Search, Display, or Video ad in your account. Location extensions can also show with image and video ads.

If you want to assign locations to particular campaigns or ad groups, set up filters when you create your location extensions.

Optional settings

You can choose to enable call reporting (this setting is recommended). You'll need to turn on account-level reporting to see call reporting for calls from location extensions. Learn how to Manage call reporting for your campaigns

Verify your phone number

Phone numbers with location extensions will be verified to confirm they represent the business being promoted. Learn more about Phone number verification for call and location extensions

Instructions

Add location extensions

  1. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
  2. Click the blue plus button , then click + Location extensions.
  3. To add chain locations directly to your account in Google Ads, or to link a Business Profile, see the steps below.

Use chain locations in Ads

Keep in mind: Chain locations update automatically as stores open, move, or close, but updates to locations in Business Profile manager may take up to a day to reflect in your Google Ads account.
  1. When setting up location extensions, you’ll see the option to select one or more chains. Click Select curated locations to see pre-selected chain stores that have been identified as being a good fit for the country associated with your account.
  2. Follow the prompts to add the specific chain locations where your products are sold.
  3. Click Save.
  4. If you do not own the chain store locations but instead are a manufacturer that sells products or offers services at these locations, you should use affiliate location extensions instead of location extensions. To add affiliate location extensions, click the plus button , then click Affiliate location extension.

You can customize your locations further at the campaign or ad group level. You can choose to add all account-level locations, use just a subset of account-level locations using Location Groups, or choose “No affiliate retail chains” to keep the extension from showing for specific campaigns or ad groups.

Find and link to your Business Profile

As an alternative to chains or if your chain locations aren't available in Google's list, you may also link your Google Ads account to a Business Profile and show the Business Profile’s locations as location extensions in Google Ads. To use this option, you will need access to the Business Profile manager that lists your locations.

Check whether your business is already on Business Profile (many businesses already are). Since Business Profile verification takes time, don’t set up a new Business Profile if your business already has one.

If your business is new to Business Profile, start by creating an account. For instructions, go to Get started with Business Profile.

Link to any Business Profile

  1. Sign in to your Google Ads account.
  2. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
  3. Click the plus button , and choose Location extension.
  4. Your domain should show up automatically. If it doesn’t, enter a domain to discover potential Business Profiles.
  5. Select Countries by clicking the pencil icon Edit setting, pencil icon. Click Save.
  6. In the list below, find the Business Profile that best matches your business. Click Select.
  7. Confirm that the correct Business Profile is showing in the preview, click Continue.

Your request will be sent to the email address for the Business Profile you selected. When your request is approved, locations for that account will be eligible to show as location extensions with your ads.

Link to a Business Profile you manage

  1. Sign in to your Google Ads account.
  2. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
  3. Click the plus button , and choose Location extension.
  4. Click Link to an account I know.
  5. Choose Select a Business Profile that I manage. Select an account from the dropdown.
  6. Click Continue.
  7. Apply your business name or label filters if needed. Click Finish.

Link to a Business Profile using an email address

  1. Sign in to your Google Ads account.
  2. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
  3. Click the plus button , and choose Location extension.
  4. Click Link to an account I know.
  5. Select Request access to another Business Profile. Enter the account email address.
  6. Click Continue. A request will be sent to the Business Profile email. When the request is approved, locations from this account will be eligible to show as location extensions with your ads.

Edit locations or location labels in Business Profile

  1. Identify the person who manages Business Profile for your business, then ask that person to add your Google Ads email address as an owner or manager. You may want to send them the Business Profile instructions: Add and remove location group owners and managers.
  2. Once the Business Profile manager invites you to Business Profile, an invitation is sent the email address associated with your Google Ads account. Accept that invitation.
  3. After you’ve accepted the invitation from the Business Profile, sign in to your Business Profile to make any edits to your addresses. For guidance, go to Edit your Business Profile on Google

Once you are a manager of a Business Profile, you can link to Google Ads using the instructions above for “Find and link to a Business Profile you manage”

Set up campaign and ad group level location extensions

Before using the below steps, make sure that you have location extensions set up at the account level .

  1. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
  2. Click the plus button , and choose Location extension.
  3. You can select to add a campaign. If you want to add an ad group, click “Add to” from the drop down menu, then select the campaigns or ad groups you wish to add the location extension to.
  4. You can select to set up campaign or ad group level location extensions by using one of the 4 options under the “Show my ad with” menu.
    • All synced locations: Use all location extensions synced at account level.
    • Location groups: Individually select locations to be used in the campaign/ad group (up to 20 locations can be selected).
    • No location extensions: Disable location extensions in the campaign/ad group. If you select this option, location extensions will not be serving in the selected campaign/ad group.
  5. Click Save. You can see the campaign/ad group level location extension settings in the “Associations” view of the Extensions page.
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