Use affiliate location extensions

Use affiliate location extensions to target and promote business locations that sell your products.

This article explains how you can set up affiliate location extensions. To learn more about the benefits of using them, read About affiliate location extensions.


1. Add chain business locations

You create affiliate location extensions in your account by selecting chain businesses that sell your products. To get started, you'll add them at the account level. These locations are provided and updated by Google.

  1. Sign in to Google Ads account.
  2. Click Ads & extensions in the page menu on the left, then click Extensions.
  3. Click the plus buttonAdd button (plus button  FAB).png, then click + Affiliate location extension.
  4. To select chains at the account level, you’ll first need to select a relationship type. If you want to add auto locations, select “Auto dealers.” Otherwise, select from “General retailers.”
  5. Click Select retail chains or Select auto dealers and follow the prompts to add the locations to your account.
  6. Click Save.

2. Add custom subsets of chain businesses

You can now select customized subsets of business from these chains for your campaigns or ad groups. This feature to create subsets is called location groups and these instructions must be followed first so that the following steps will allow you to link them to campaigns and ad groups.

Follow these steps to customize locations for affiliate location extensions:

  1. Go to your campaign or ad group.
  2. Click Ads & extensions in the page menu on the left, then click Extensions.
  3. Click the plus button Add button (plus button  FAB).png, followed by + Affiliate location extension.
    • ​​You can choose to keep all account-level affiliate chains, a location group, or choose "No affiliate chains" to stop the extension from showing (no nearby business locations will be shown) for specific campaigns or ad groups.

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