Smart Bidding: Definition

Smart Bidding refers to bid strategies that use machine learning to optimise for conversions or conversion value in each and every auction—a feature known as 'auction-time bidding'. Target CPA, Target ROAS, Maximise conversion and Maximise conversion value are all Smart Bidding strategies.

In addition to machine learning capabilities, Smart Bidding has three other key benefits:

  • A wide range of signals to tailor bids to someone’s unique context. These include device, location, time of day, remarketing lists, browser, language and more. Learn more about bidding signals.
  • Flexible controls that allow you to set performance targets to steer bidding performance and optimise search bids to your chosen attribution model.
  • Transparent reporting and status updates to help you test how well Smart Bidding works for you and understand what’s going on under the bonnet of your bid strategies.
Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

true
Search
Clear search
Close search
Google apps
Main menu
Search Help Centre
false
false
true
73067
false
false
false