Shopping ad: Definition

A type of ad that features detailed information about specific products that you sell. Shopping ads can refer to Product Shopping ads, which feature just one product or Showcase Shopping ads, which feature several related products.

Showcase Shopping ads are available in the new Google Ads experience and the Google Ads API (AdWords API). If you want to advertise individual products, check out Product Shopping ads

To create Shopping ads, you'll set up your product information in Google Merchant Center and create Shopping campaigns in Google Ads.

Find out more

About Shopping campaigns and Shopping ads
Create a Shopping campaign

Was this article helpful?
How can we improve it?