End Date: Definition
A setting that determines how long you'd like your campaign's ads to run for. When the campaign's end date arrives, your ads will stop running.
The default setting for each ad campaign is to have no end date so that the ads are able to run indefinitely. You can change the setting at any time so that your campaign ends on a specific date. When you select an end date, your campaign will end on that date at 11:59 p.m. in the time zone that you have chosen for your account.
Before your end date, you can also pause, resume or remove a campaign at any time to stop the ads from running.