A calculation of all the conversions that Google Ads drives for your business.
- 'All conversions' includes the data in your 'Conversions' column plus conversion actions that you’ve chosen not to include in your 'Conversions' column. It also includes cross-device conversions, shop visits, certain phone calls and more.
- Once you’ve set up conversion tracking, you’ll see the 'All conversions' column in your reports.
- Compare 'All conversions' to your regular 'Conversions' column to see the full range of conversions driven by your ads, including cross-device conversions and those that you chose not to include in 'Conversions'. This can give you a more accurate understanding of how users interact with your business and help you better calculate the effectiveness of your advertising.