A calculation of all the conversions that Google Ads drives for your business.
- "All conversions" includes the data in your "Conversions" column plus conversion actions that you’ve chosen not to include in your “Conversions” column. It also includes cross-device conversions, store visits, certain phone calls, and more.
- Once you’ve set up conversion tracking, you’ll see the "All conversions" column in your reports.
- Compare “All conversions” to your regular "Conversions" column to see the full range of conversions driven by your ads, including cross-device conversions and those that you chose not to include in "Conversions". This can give you a more accurate understanding of how users interact with your business and help you better calculate the effectiveness of your advertising.