Your bid strategy status tells you whether your bid strategies are active or not, and why they might be limited. It’s important to review the status of your bid strategies to ensure they’re running as expected. A standard bid strategy is applied to one campaign, whereas a portfolio bid strategy can be applied to more than one campaign. This article shows you where to find your bid strategy status for portfolio and standard bid strategy types.
Before you begin
If you don’t yet have an automated bidding strategy set up, read About automated bidding.
Instructions
Note: The instructions below are part of a new Google Ads user experience that will launch for all advertisers in 2024. If you’re still using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.
How to find your portfolio bid strategy status
- In your Google Ads account, click the Tools icon
.
- Click the Budgets and bidding drop down in the section menu.
- Click Bid strategies.
- The “Status” column shows the status of your portfolio bid strategy.
- Hover over the text to learn more about the status. To learn more, read about bid strategy statuses.
How to find your standard or portfolio bid strategy status
- In your Google Ads account, click the Tools icon
- Click the Budgets and bidding drop down in the section menu.
- Click Bid strategies.
- Hover over the text in the “Status” column and click View bid strategy report.
The “Bid strategy type” column shows the bid strategy of the campaign, even if it’s not a portfolio bid strategy. If you do not see the “Bid strategy type” column and would like to, you can enable it by clicking on the columns icon 
above the table, clicking “Modify columns,” and selecting "Bid strategy type" under the “Attributes” category.
above the table, clicking “Modify columns,” and selecting "Bid strategy type" under the “Attributes” category.