Portfolio bid strategy: Definition

An AI-powered, goal-driven bid strategy that groups together multiple campaigns, ad groups and keywords.

Portfolio bid strategies use Google AI to set bids to help you reach your performance goals. They include the following Smart bidding strategies: target CPA, target ROAS, Maximise conversions, Maximise conversion value, Maximise clicks and Target impression share.

  • Once you create a portfolio strategy, it will be stored in your Shared library. This is the central location for managing your portfolio bid strategies and tracking their performance.
  • Portfolio bid strategies were previously referred to as “flexible bid strategies”.

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