An AI-powered, goal-driven bid strategy that groups together multiple campaigns, ad groups and keywords. Portfolio bid strategies use Google AI to set bids to help you reach your performance goals.
It applies to different bid strategies:
- Smart bidding strategies: Maximise conversions, Maximise conversions value, target ROAS and target CPA.
- Automated strategies: Maximise clicks and Target impression share.
- After you create a portfolio strategy, it will be stored in your Shared library. This is the central location for managing your portfolio bid strategies and tracking their performance.
- Portfolio bid strategies were previously referred to as 'flexible bid strategies'.
