An AI-powered, goal-driven bid strategy that groups together multiple campaigns, ad groups and keywords. Portfolio bid strategies use Google AI to set bids to help you reach your performance goals.
Note: Portfolio bid strategies are not available for Performance Max campaigns.
It applies to different bid strategies:
- Smart bidding strategies: Maximise conversions, maximise conversion value, target ROAS and target CPA.
- Automated strategies: Maximise clicks and target impression share.
- After you create a portfolio strategy, it will be stored in your shared library. This is the central location for managing your portfolio bid strategies and tracking their performance.
- Portfolio bid strategies were previously referred to as 'flexible bid strategies'.
