Portfolio bid strategy: Definition

An automated, goal-driven bid strategy that groups together multiple campaigns, ad groups and keywords.

Portfolio bid strategies automatically set bids to help you reach your performance goals. They include the following Smart Bidding strategies: Target CPA, Maximise conversions, Maximise conversion value, Maximise clicks, Target impression share and target ROAS.

  • Once you create a portfolio strategy, it will be stored in your Shared Library. This is the central location for managing your portfolio bid strategies and tracking their performance.
  • Portfolio bid strategies were previously referred to as 'flexible bid strategies'.
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