Drive offline sales with online ads

Best practices for local marketing with Google Ads.

Illustration of a woman looking at a map on her phone. A curvy line connects the phone to an illustration of a store with a t-shirt in the window.

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A customer’s interaction with your business can start online and then finish in your local shop. Here are some tips to help you enhance your online ads and optimise them to drive more shop visits and sales.

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Step 1: Build your digital shop front

Set up a Business Profile to manage the online presence of your physical locations across Google Search and Maps.

Read more about how to build your digital shop front


 Step 2: Deliver compelling ad creative

Use location-based messaging, quantified promotions, short videos and clear images.

Star iconSpecific offers like '15% off' or 'Buy one get one free' could help entice users to visit your shops.

Learn more about how to deliver compelling ad creative 


 Step 3: Use the right tools

Smart Bidding, Performance Max and Local inventory ads can all help you reach your goals.

Success story

While digital is becoming increasingly important for IKEA, warehouses still account for the vast majority of total sales. In order to optimise for omnichannel sales, IKEA Belgium implemented Smart Bidding for shop visits. The furniture retailer was able to attribute a 361% increase in revenue year on year coming from their search and Shopping campaigns.

Learn more about available tools for driving shop sales 


 Step 4: Measure the offline value of your online ads

Tools including shop visits conversions, local actions and shop sales measurement can help you understand the impact of your ads.

Bar chartGoogle offers a variety of ways to measure the impact that your online ads have on your physical shop.

Read more about how to measure the offline value of your online ads 



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