A customer’s interaction with your business can start online and then finish in your local shop. Here are some tips to help you enhance your online ads and optimise them to drive more shop visits and sales.
On this page
- 1: Build your digital shop front
- 2: Deliver compelling ad creative
- 3: Use the right tools
- 4: Measure the offline value of your online ads
Step 1: Build your digital shop front
Set up a Business Profile to manage the online presence of your physical locations across Google Search and Maps.
Read more about how to build your digital shop front
Step 2: Deliver compelling ad creative
Use location-based messaging, quantified promotions, short videos and clear images.
Specific offers like '15% off' or 'Buy one get one free' could help entice users to visit your shops.
Learn more about how to deliver compelling ad creative
Step 3: Use the right tools
Smart Bidding, Performance Max and Local inventory ads can all help you reach your goals.
Success story
While digital is becoming increasingly important for IKEA, warehouses still account for the vast majority of total sales. In order to optimise for omnichannel sales, IKEA Belgium implemented Smart Bidding for shop visits. The furniture retailer was able to attribute a 361% increase in revenue year on year coming from their search and Shopping campaigns.
Learn more about available tools for driving shop sales
Step 4: Measure the offline value of your online ads
Tools including shop visits conversions, local actions and shop sales measurement can help you understand the impact of your ads.
Google offers a variety of ways to measure the impact that your online ads have on your physical shop.
Read more about how to measure the offline value of your online ads
