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Provide plenty of creatives
- You can add up to 5 headlines, descriptions, and calls to action. When you provide more assets, you enable Google Ads to assemble the best-performing combinations.
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Adjust your messaging
- Create messaging that fits a location-based mindset. Details about finding a store and the nearest location are included automatically, so focus on the benefits of a visit.
- Quantify your promotions. Specific offers like “15% off” or “Buy one get one free” could help entice users to visit your stores.
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Optimize your videos and images
- Include videos that get your message out quickly, ideally shorter than 20 seconds.
- Provide logos that are easily recognizable and legible in a small format. Symbols, favicons, or logos with 1-2 letters fit in better with the ad unit and are more identifiable at a glance.
- Upload images free of extraneous white space and background noise.
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