Keyword Planner: Definition

Keyword Planner is a tool that provides keyword ideas and traffic estimates to help you build a Search campaign.

  • Search for keyword and ad groups ideas based on terms that describe your product or service, your website or a product category related to what you're advertising. You can also enter or upload a list of keywords. And you can multiply two or more lists of keywords to create a new list that combines your keywords.
  • Get historical statistics, like the number of times that people have searched for a keyword or how competitive that keyword is.
  • You can also get traffic estimates, such as how many clicks and impressions your keywords might get for given bid and budget amounts.

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