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As you use Keyword Planner to find new keyword ideas for your Search Network campaigns, you might find few keyword idea results. This article provides tips and best practices for finding new keywords that are more relevant to your business, product, or service and avoiding keywords that are less relevant.
1. Think like your customers
Describe how your customers think of your product or service category.
Don't anticipate actual search queries that potential customers might enter. Keywords that are too specific can be limiting.
2. Be specific but not too specific
Use the right amount of details.
Example: kids recipes
Don't be overly general. Keywords that are too general don't provide enough hints to what people looking for your product or service actually search on.
On the other hand, don’t be too specific.
Example: wedding venues for small weddings
Example: kids recipes under 10 minute
3. Add a website to improve results
A keyword and website can provide more relevant keyword ideas
4. Highlight well-known brands in your offerings
Include the name of a popular brand that you sell.
Don't mention a new brand that most people aren't aware of yet.
5. Be descriptive
Use adjectives sparingly.
Avoid starting your keyword research with an adjective.
6. Use multiple keywords or keyword phrases
Use several keywords or keyword phrases about the same topic.
Example: charities to donate, charitable contributions
Example: short stories, mystery short stories, mystery author
Don't use keywords about unrelated topics or that give only partial information.
Examples: best charities to donate, medical research
Examples: short stories, mystery, author
7. Use location wisely
Include a location in your keywords if your customers aren't in the same location as your service or product.
Don't include a location if you plan to use location targeting for your ads.