Eligible (limited): Definition

Google provides translated versions of our Help Centre as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

A status given to ads that comply with our policies but are limited as to where and when they can appear.

An ad will be marked "Eligible (limited)" when Google Ads policies (common examples include Alcohol, Copyrights, Gambling, Healthcare and Trademarks) prevent certain types of ads from showing in certain regions, to certain ages or on certain devices. Ads won’t show on mobile devices if the destination performs poorly on mobile devices.

Learn more

Enable the Policy Details column to see why an ad is Eligible (limited)

About the ad review process

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