There are only a small group of click measurement providers approved to measure specific ad interaction events on Google-hosted properties for Local inventory ads (LIA), and Model Automotive ads. To make sure your ads don't serve without measurement, the Google Ads team has paused all ad groups making third-party calls to unapproved providers.
Unless you've authorized your account to continue running the impacted ads, previously created ads will be paused to prevent them from serving without measurement.
Learn more about approved click measurement providers for interaction events
We offer restricted data processing for local inventory ads. Google disables callouts to third-party ad trackers for users Google determines are in applicable U.S. states.
For Local inventory, tracking templates will no longer be able to be used on Google hosted local store fronts via ValueTrack. There will be no third-party tracking for conversions or interactions. Clicks to Final URLs will continue to be trackable by third-party ad trackers.
Learn more about helping retailers comply with U.S. states privacy laws in Google Ads
You can use dynamic tracking URLs to track the traffic coming to your website from Shopping ads. To do this, you'll need to use the ads_redirect attribute in your product data to tell us where to send your traffic. Once you've set up this attribute, a user who clicks on your listing will be taken to the location in the ads_redirect attribute instead of the ones you set in the link or mobile_link attributes. Learn more about the ads_redirect attribute
You can also use Google Ads tracking templates for your Shopping campaigns to specify additional tracking information. For example, you can add custom parameters or ValueTrack parameters to your tracking templates.
We recommend that you use the {unescapedlpurl} ValueTrack parameter in your tracking template. ValueTrack parameters work with third-party tracking software and Google Analytics to help you fine-tune your campaigns for better performance.
Instructions
Add dynamic tracking templates to your product group
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, to add custom parameters and tracking templatesAdd dynamic tracking templates to your Shopping campaign
Examples of product group and campaign tracking templates
Here are some examples of how to use the ValueTrack parameters. In all cases, we'll refer to the 'ads redirect' attribute specified in your product data. However, if there is no 'ads redirect' attribute specified in your product data, we'll refer to the URL from the 'link' attribute.
Using redirects with your tracking templates
Using custom parameters with your tracking templates
Keep in mind
If you add tracking templates on multiple levels, Google Ads will use the most specific one. For example, if you have an ad group and product tracking template, the product group tracking template will be used.
If your tracking templates include ValueTrack parameters that indicate keyword information, like the parameter {keyword}, then those parameters will be blank for Shopping ads. That's because Shopping ads use product groups and not keywords to show your ads.
