In addition to reaching specific audiences with your ads, you can exclude unrelated, and therefore unprofitable, audiences. By reaching only the audiences that are relevant to your business, you can help reduce your costs and increase the likelihood that your ad will attract clicks and conversions.
This article shows you how to exclude specific audiences if they're not a good match for what you're advertising.
How it works
Just as you can improve your keyword list by excluding specific keywords, you can remove specific types of audiences (for example, affinity or remarketing) from your campaign or ad group if they're not a good match for what you're advertising. You can exclude specific audiences from Search, Display, Discovery, and Video campaigns.
- Sign in to your Google Ads account.
- Click Audiences.
- Click Exclusions.
- Click the plus icon .
- Select “Campaign” or “Ad group” from the drop-down.
- Click the pencil icon and select the campaign or ad group that you want to update.
- Use the “Search” and “Browse” options to find and select the audiences that you want to exclude.
- Click Save.