Broad-match: Definition

A keyword option that allows your ad to show when someone searches for that keyword, variations of it, as well as other related topics. The broad-match keyword 'bicycle bell' can cause your ad to show if someone searches for variations and related searches like 'cycling accessories', 'blue bicycle helmets' and 'bell reviews for bikes'.

  • Broad-match lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, close variations of the keyword terms, related searches and other relevant variations.
  • For example, when you add 'hats' as a broad-match keyword, you tell Google Ads to try to show your ad for searches containing that term or a similar one. Your ad might show for searches on "hat", "sun hats", “winter accessories” and "sombreros". Broad match keywords help you reach the widest audience.
  • Broad-match is one of the four keyword matching options that help control how closely the keyword needs to match a person's search term in order for your ad to appear. You can choose one or more matching options for a keyword; broad-match will be used by default if you don't specify a particular matching option.

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