Product data: Definition

The details about your products that you submit to the Google Merchant Centre. Your product data is used to show dynamic ads, free product listings and Shopping ads when you run a Google Ads campaign.

  • To send us your product data, you need to set up a feed for your product information in a Google Merchant Centre account. Then link your Merchant Centre account to Google Ads.
  • Inside your product data, you'll set attributes, such as "condition" and "availability", to describe what the product is and the details of how you're selling it. To help people on the web find your items more easily, it's important to describe your items accurately using the available attributes.
  • Along with the standard policies for ads and free listings, there are a number of Shopping ads policies regarding how to use each attribute and how often to update your product data. Make sure that you review the policies carefully and make sure that you understand the requirements.

Submit your product data
Set up a Shopping campaign

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