Reactivate a cancelled Google Ads account

Reactivating a Google Ads account is free, and you'll only need to follow a few steps. This article shows you how to reactivate a cancelled account. 

How to reactivate your account

Note: Only users with Admin access can reactivate a cancelled account. If you don't have Admin access, you will not see Reactivate my account under "Account status" in your preferences. Users with Standard access should contact an Admin user to reactivate their accounts.

To reactivate your Google Ads account:

  1. Go to your Account Preferences
    • Sign in to your Google Ads account.
    • In the upper right hand corner, click the tools icon .
    • Underneath "Setup," click Preferences.
  2. Click the Account Status section to expand it.
  3. Click Reactivate my account.

Your account status will change to "Active."

Note: If your account is linked to a manager account, you’ll only be able to reactivate your account if the manager has’t reached the maximum account limit. If the manager has reached the maximum account limit, you’ll only be able to reactivate your account if the manager unlinks or cancels at least one of their current managed accounts.  

Frequently Asked Questions

What will happen to my ads when I reactivate my account?

When you cancelled your account, all your active ads stopped showing. When you reactivate your account:
  • Any ads or campaigns that you left active will begin running again.
  • Any ads or campaigns that you paused will not run until you re-enable them.

If you don't want your ads to automatically start running when you reactivate your account, sign in to your account and make sure to pause your ads, ad groups, or campaigns. You can re-enable them after activating your account.

What if I never requested to cancel my account?

If you're unable to sign in to Google Ads, and you didn't request to cancel your account, check out these common sign-in issues. If you’re still having trouble signing in, file a reactivation request.
Google Ads accounts that have been inactive for more than 15 months (meaning an account hasn’t spent in more than 15 months) get cancelled automatically. You can always reactivate your account by following the steps below or by filing a reactivation request.

What if I also deleted my Google account?

Before you can reactivate your Google Ads account, you must first recover your Google Account.

What if I don’t see an option to reactivate?

Only users with Admin access can reactivate a cancelled account. If you don't have Admin access, you will not see Reactivate my account under "Account status" in your preferences. Users with Standard access should contact an Admin user to reactivate their accounts.
If your account is linked to a manager account, you’ll only be able to reactivate your account if the manager hasn’t reached the maximum account limit. If the manager has reached the maximum account limit, you’ll only be able to reactivate your account if the manager unlinks or cancels at least one of their current managed accounts.
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