On this page
- Before you begin
- How this change impacts your conversion actions
- Opt in or out of enhance conversions at the account level
Before you begin
Enhanced conversions is available as an account-level setting. You’ll have enhanced conversions enabled in your account if:
- You had already set up enhanced conversions at the conversion action level previously.
- You only have one implementation method across your existing conversion actions that has enhanced conversions enabled. For example, if you only use the Google tag or the Google Ads API as the implementation method.
How this change impacts your conversion actions
With account-level enhanced conversions, your conversion actions may exhibit different behaviours based on the way they have been set up in Google Ads. Review the details below to learn more about how enhanced conversions at the account level will impact you.
Existing conversion actions
Existing conversion actions that already had enhanced conversions turned on will continue to benefit from enhanced conversions at the account level.
Existing conversion actions that didn’t have enhanced conversions turned on will get it enabled with account-level enhanced conversions, unless the conversion action was previously explicitly opted out of enhanced conversions.
Note that you can also take additional steps to ensure that enhanced conversions data is being provided appropriately through tag setup or the API setup. Depending on the implementation, you can review these instructions for Google tag, Google Tag Manager or Google Ads API.
New conversion actions
New conversion actions inherit the account-level settings for enhanced conversions. For example, if enhanced conversions is turned on at the account level and automatic collection is being used, new conversion actions also have enhanced conversions turned on with automatic collection by default.
Opt in or out of enhanced conversions at the account level
If you have conversion actions that aren’t switched to account-level enhanced conversions, you can opt them in from your Google Ads account. Learn more about how to opt in to enhanced conversions at the account level in Google Ads.
If you decide that enhanced conversions at the account level doesn’t work for you, you can opt out of specific conversion actions. Learn more about how to opt out of enhanced conversions at the account level in Google Ads.
