Switch Google Ads user accounts and account settings to a business email

Learn how to send requests (Google Ads admin)

Learn how to accept a request (Google Ads users)

To help protect private information and reduce the risk of unauthorized access, Google Ads account admin can request that users with personal access to a company’s ads account switch to a business email.

If you’ve accepted a request to switch your account to a business email, review the Google Ads settings and properties you’ll need to update before your old user account is closed.

On this page

• Why switch to business emails
• Send a request (Google Ads account admin)
• Track a request (Google Ads account admin)
• Accept a request (Google Ads users)
• Update your Google Ads settings
• Frequently asked questions

Why switch to business emails

Google flags personal or unmanaged emails used to access accounts so that admin can either remove unwanted users or request that users switch to a business email. After users switch to a business email, account admin can experience benefits like single sign-on, improved visibility, and increased control and security.

Example

Let’s say that you use dynamic remarketing as a part of your advertising strategy. If Google Ads account users across your company log in with their personal email, your company’s audience information and strategies may be vulnerable during and after their time with your company.

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Send a request (Google Ads account admin)

Note the following information about sending a request:

• Confirm Cloud Identity or Google Workspace and domain management. You’ll need to verify that your organization uses Cloud Identity or Google Workspace in Google Ads, so that you can send user requests. Verification of multiple domains is allowed. If your domains aren’t managed, learn more about Cloud Identity.
• Email Preparation. Google Ads auto-generates and sends request emails on your behalf. The email will include details such as:
  • Details about the request and why it was sent
  • An outline of next steps, including a mention of the 4 week (30 day) grace period to switch domains
  • Help and support information

Instructions

1. In your Google Ads account, open Access and security.
2. From the top bar, open the “Security” tab and click the security issues flagged for personal and unmanaged email addresses.
3. On the “Requests to switch to business managed domains” page, enter your business domain, then click Confirm.
   
4. Repeat step 3 for all domains that you want to confirm. After you’ve added all of your domains, click Next.
5. Review the table and select the user accounts that you’d like to send a request.
6. Check the boxes of the user accounts that need to switch to business emails. Click Send request.
   
7. Click Next to review or download a list of unmanaged users, or to copy an email template. Click Done.
   

You’ll be notified when users provide and verify their business email addresses.

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Track a request (Google Ads account admin)

After you’ve sent your request emails, you can view:

• A list of users with personal or unmanaged emails
• Declined requests with the user’s reason
• Users who haven't acted on their request email

Instructions

1. In your Google Ads account, open Access and security.
2. From the top bar, open the “Security” tab and click the security issues flagged for personal and unmanaged email addresses.
3. On the “Requests to switch to business managed domains” page, you can review:
   • Users who have declined your request
   • Users who haven’t acknowledged your request
   • Users who have completed your request

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Accept a request (Google Ads users)

You have a grace period of 30 days to access your Google Ads account from your personal or business email. After the grace period, your personal email access will be removed. To ensure a smoother transition, make sure to update the relevant account settings and properties in your new user account.

You can find the request to update your Google Ads domain in your personal email. After you’ve received your request, you can provide your business email address or decline with an explanation.

If you provide your business email address, you’ll get an email to verify your business email address.

Instructions

1. From the email “Request to switch to your business email address for Google Ads accounts”, click Get started.
2. In the popout window, enter your business email address and click Submit.
3. Review the list of settings, then click Got it.
4. In your business email account, find the confirmation email and follow the instructions.

Note: After your email is business-managed, you’ll need to provide credentials given by an IT admin the first time you log into your account.

After you’ve made the switch to a business email in Google Ads, follow the instructions below to update your Google Ads settings.

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Update your Google Ads settings (Google Ads users)

The account settings and properties you previously set up with your personal email may not be set in your new user account. In these instances, you’ll need to update specific settings like: your payments profile, linked accounts, email notification preferences, email subscription enrollment, recovery devices, and 2-step verification.

Review the list of features and settings below to get started updating your new Google Ads user account.

Google Ads features and settings	Setting instructions
Notifications	New users can update their notification preferences. Learn more About email notifications. Learn how to Change your email notification preferences.
2-step verification	New user can set up 2-Step Verification. Learn how to Turn on 2-Step Verification.
Reporting	New user should be added in scheduled reports. Learn how to Create, save, and schedule reports from your statistics tables.
Linked accounts (Skillshop)	New user should link Google Ads and Skillshop accounts as it is the only way to make individual Skillshop certifications count toward the company's Google Partners requirements. Learn how to link your new Ads email address to your Skillshop account.
Campaign settings (Google Ads scripts)	New user should be added in scheduled scripts by following below instructions: Login in Google Ads account with your old email and disable the scripts. Login in Google Ads account with your new email and schedule the scripts. Learn how to schedule and manage scripts.
Product linking	User should add new email in products (like Google Analytics) which are linked to Google Ads account. Links for most commonly used products are: Google Analytics (GA4) Google Merchant Center YouTube Google Search Console For other products, you can search in Google Support.
Billing	Users should add the new email as admin user to the Payments Profile. Learn how to Manage users in your payments profile.

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FAQs

What is a business email domain?

A business email domain is a list of company email domains managed in a Cloud Identity or Google Workspace account.

Who has access to this feature?

• MCCs: Admin of top-level MCC accounts that have already adopted Cloud Identity or Google Workspace

• Standalone accounts: Admin of accounts that have already adopted Cloud Identity or Google Workspace

Who can request a switch to a business email address?

Admins of top-level MCC accounts or standalone accounts can make requests.

Who’s excluded from the process?

The following users are excluded:

• Users who have email-only access
• Service account users

Can Google Ads account admin send email reminders about requests?

Yes. After sending a request, you can send up to 2 reminders, at least 30 days apart.

What happens if a user declines a request?

Admin can review the reasons that a user declined a request. After review, admin can archive the user or remove their access.

When do requests expire?

Requests expire after 90 days.

What happens at the end of the 30-day grace period?

After the grace period, Google’s system automatically removes user with personal email access.

How can the admin download a list of unmanaged users?

Admin can download a list of unmanaged users from the “Review unmanaged users” section of Google Ads.

Who can admin contact to move unmanaged users to business users?

Reach out to the Help Desk or IT Support team to move unmanaged users to business users in Cloud Identity or Google Workspace.

Related links

• About access levels in your Google Ads Account
• About email notifications
• Secure your Google Ads account: Allowed Email Domains