Troubleshoot: Google Ads Performance Max campaign not running or low traffic

Review common reasons why your ads may not be serving and how to troubleshoot.

Before you begin

If you recently enabled your Performance Max campaign, it can take time for your campaign to start serving impressions.

Use diagnostics insights to identify why your campaign isn't serving.

13 common reasons your ads aren't serving

1. Account issues
2. Date ranges and campaign start and end dates
3. Campaign isn’t enabled
4. Google's AI is evaluating data
5. Low budget
6. Low bid targets and optimization goals
7. Targeting that's too narrow
8. Targeting overlaps with other campaigns or ad groups
9. Final URL expansion turned off
10. Conversion tracking issues
11. Ad policy review status
12. Low creative asset coverage and diversity (Ad Strength)
13. Auction dynamics

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For advertisers with a Google Merchant Center account

Learn more about Troubleshooting your Merchant Center account.