When you have a low budget, your ads may not serve as often while Google Ads ensures your campaign doesn't spend more than your spending limit. Your campaign status may also display “Eligible (Limited)” to indicate that it’s either not serving or under serving due to low budget.
One indication that your performance may be limited by budget is if the cost per conversion for the campaign’s conversion goal is higher than your daily budget, your campaign may take longer to start serving, and you may see relatively low performance.
Example
If your average cost per conversion (from other campaigns in your account) is $15 USD per conversion, and your campaign’s daily budget is $5 USD day, then you might expect to gain 1 conversion approximately every 3 days. If you’d like increased performance, consider increasing your budget.
What you can do
- Consider increasing your budget to make sure your campaign has enough budget to be able to serve throughout the day.
Need something else?
Check other common reasons why your ads are not running
