Performance Max campaigns use Automated bidding to optimize towards conversions, but if your campaign isn't getting sufficient conversion data or your conversion tracking isn't set up correctly, your ad may have limited serving.
What you can do
- Check your conversion tracking setup using the Conversion tracking status troubleshooter.
- Ensure your selected conversion action is actively registering conversions. It is recommended that you use the same goals used in other performance campaigns in your account if they are delivering value for your business.
Need something else?
Check other common reasons why your ads are not running
