About the Hotels tab for Performance Max for travel goals campaigns

The Hotels tab allows you to easily view traffic by hotel property which gives you an indication of traveler demand across locations.

Reporting can be shown by several dimensions allowing advertisers to see per-property reporting based on the displayed hotel’s assets in the ad. You can also find an overview of property and performance metrics for the hotels you’ve used in your campaigns or ad groups. This article explains both how to view the tab and how to interpret the metrics listed. Learn more about Performance Max for travel goals campaigns

View the Hotels tab

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.
  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu.
  3. From the workspace bar at the top, select "Performance Max campaigns" and select relevant Performance Max for travel goals campaign.
  4. Click Assets in the section menu, then select "Hotels" to view the Hotels tab reporting.

A UI screenshot that depicts the Hotels tab in Google Ads.

Understand the Hotels tab

After navigating to the Hotels tab, you’ll be able to review dimensions and metrics for each hotel in your campaign. Review the information below to understand each value on the tab.

Hotel attribute dimensions

  • Hotel name: The name of the hotel that received an impression. If your hotel name is available in multiple languages, this column will display the language that matches your Google Ads settings, if available. Otherwise, your hotel name will default to English.
  • Place ID: Place IDs uniquely identify a place in the Google Places database and on Google Maps.
  • Final URL: Landing page defined in the asset group for this hotel.
  • Booking link URL: Deep-link into the purchase flow for a room when an itinerary is available.
  • Status: Below are hotel feed statuses that can be shown in your account and potential reasonings for each status.
    • Eligible

      • The hotel is set up correctly, and there is a well-functioning rate source being used for its ads.
    • Eligible (limited)

      • Hotel not matched: Google couldn't determine which hotel to show in ads with the information from the rate source. Learn more about hotel status issues. Learn how to Resolve property matching issues*
      • Landing page problem: This hotel is in a campaign that either uses a rate source without a landing page or the price coverage is limited.
      • Price Missing: There is a price feed for this hotel, but it has a configuration problem preventing Google from retrieving prices. For example, cached rate missing, itinerary blocked, live pricing not set up, bandwidth depleted, live pricing timeout, or live pricing error.*
      • Price Problem: There are one or more problems with the prices in the rate source. For example, prices are unusually high or low, or prices are missing taxes and fees. Learn Troubleshooting missing or incomplete pricing*
      • Price Unavailable: There was an issue getting prices for this hotel.*
      • Other: There is an issue with showing ads for this hotel
  • Country or region: The country that your hotel is located in (as opposed to the “User Country”, which is where the end-user is located at the time of the impression). Each hotel ID is located in precisely one country.
  • State: The state in which your hotel is located.
  • City: The city in which your hotel is located.
  • Landing page URL: It’s an ad’s landing page URL, linked to the property.

*If you aren’t using your Hotel Center to source rates, learn more about how to address the issues here.


From the “Hotels” tab, you can review both performance and hotel demand metrics. Review the information below to understand the differences in each metric.

Performance metrics

  • Impr. (impressions): Number of times your ad is shown.
  • Clicks: Number of times your ad is clicked.
  • Cost: Sum of your spend during a specific period.
  • CTR (clickthrough rate): Ratio of how often customers who view your ad or free product listing click on it.
  • Avg. CPC: Average amount that you've been charged for a click on your ad.
  • Conversion metrics: Learn more about your conversion tracking data
  • Competitive metrics (Search impression share, Top impression share, absolute. Top impression share): Comparison of your impression share to other advertisers with similar settings.

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